871 steps?

Revvy said:

I googled it and the only thing I could find marketing info on it...You do know it is owned by SAB MILLER don't you? So it's basically just another BMC version of cider, with a typical HUGE and LYING marketing campaign...

THe only thing I can figure is that since there's only 7 steps to making cider, they must use 864 apples and are counting the steps for each apple...

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Zymurgrafi said:

From the marketing guys standpoint it is not lying. It is just omitting certain pesky details...


"Selected as America's best in 1893 PABST Blue Ribbon.

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The famous "Blue Ribbon" label did not get started until 1882. Prior to 1882, Phillip Best Brewing Company had received awards for their beer. In 1876, Pabst won both the highest awards for bottled beer and a gold medal. In 1878 at a Paris World’s Fair, Pabst again won more medals.

In 1882, bottling became significantly important to the brewing business. When bottles were first used, these were generally plain and were not appealing to the public. Pabst decided to add pieces of blue ribbons tied around the necks of Best "Select" beer bottles. It didn’t take long before the public continued to ask for "The beer with the blue ribbon." By 1892, this special packaging idea became so popular that the company was purchasing 300,000 yards of silk ribbons, which workers tied by hand around each bottle. In 1895, words "Blue Ribbon" were eventually added to the label of Select Beer, and in January 1898, the Blue Ribbon label was first used.

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