Man being the hophead that I am, I can't wait to try this Miller Light stuff! Triple hops huh? What is it an IPA? DIPA?
I think the the term "triple hopped" means they use 3 hop cones per barrel
I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome
Having a little knowledge about beer goes a long long way in seeing through the ridiculous advertising.
Triple hops brewed
Oxygen absorbing twist off caps
Vortex bottles
Aluminum pint sized bottles
Oh...and my favorite from Old Style not Miller: Authentically krausened.
A rep at a restaurant recently told me that Modelo is "slow malted" amongst other meaningless marketing phrases
They need to have the decency to make good ads again.
http://www.youtube.com/watch?v=RyRvpR4XhK4&NR=1&feature=fvwp
Everyone read the below. Glad to get the bottom of it, but wondering how their hop additions add body and foam!
So it really is triple hopped:
Thank you for contacting MillerCoors. We appreciate your interest in our products.
Miller Lite is the light beer for drinkers who dont want to compromise on great taste when choosing a light beer. Miller Lite is Triple Hops Brewed for great pilsner taste, which means the hops are added at three separate times in the brewing process, instead of all at once. The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head. This unique and proprietary brewing process is how Miller Lite delivers its longstanding promise of Great Taste Less Filling.
We hope that this information is helpful and appreciate your business!
Sincerely,
MillerCoors Consumer Affairs Department
Ref: Case#N20682324
------------------------------------------------------------------
Hi,
I was wondering what was meant by tripel hops brewed.
Does this mean there are three varities of hops in the beer? Or that there are three hop additions in the beer? Or something else?
I wish your website had more information about the beer itself.
Thanks
The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head.
Everyone read the below. Glad to get the bottom of it, but wondering how their hop additions add body and foam!
So it really is triple hopped:
Thank you for contacting MillerCoors. We appreciate your interest in our products.
Miller Lite is the light beer for drinkers who dont want to compromise on great taste when choosing a light beer. Miller Lite is Triple Hops Brewed for great pilsner taste, which means the hops are added at three separate times in the brewing process, instead of all at once. The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head. This unique and proprietary brewing process is how Miller Lite delivers its longstanding promise of Great Taste Less Filling.
We hope that this information is helpful and appreciate your business!
Sincerely,
MillerCoors Consumer Affairs Department
Ref: Case#N20682324
------------------------------------------------------------------
Hi,
I was wondering what was meant by tripel hops brewed.
Does this mean there are three varities of hops in the beer? Or that there are three hop additions in the beer? Or something else?
I wish your website had more information about the beer itself.
Thanks
There is a way to skunk-proof beer, and it is used by the Miller Brewing Company. Instead of using hop flowers to bitter their beers, they use a special hop extract called tetra-hop. The isomerized alpha-acids in this product have a slightly different molecular structure than naturally isomerized alpha-acids, and are immune to the effects of light. This extract has the added benefit of greatly increasing the foam retention of a beer.
Tetra-hop extract is only used for bittering; it has no aroma. If one brews with any hop constituent other than tetra-hop, the beer will no longer be light-proof, so any beer with hop aroma is subject to skunking. Hop aroma is not desired by Miller’s marketing department, but clear glass bottles are, so tetra-hop works nicely for them.
In the TV commercial they explicity state that they add hops 3 times in the brewing process rather than just once.
I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome
"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."
Hang on, dont we know this to be total bs? can they legally state that as fact?
"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."
Hang on, dont we know this to be total bs? can they legally state that as fact?
"The first step delivers FLAVOR -- a crisp pilsner flavor and aroma. The second step creates BALANCE providing just the right amount of body. The third step LOCKS IN the great pilsner taste by producing a better foam head."
Hang on, dont we know this to be total bs? can they legally state that as fact?
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