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- May 15, 2015
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You answered your own question with the first post. Bud Light sells the most beer, therefore they make "good" beer. People who brew their own beer aren't necessarily going to agree with that subjective taste that the majority of the population has, but neither is incorrect.
Ask 100 mothers why they buy 2 loaves of Wonderbread every week and most of them will probably answer with something along the lines of "because my kids eat lots of sammiches and I go through bread quickly lol."
What they're NOT likely to do is answer with a list of traits that make Wonderbread "good" compared to the other choices. They just need bread--a common household commodity--so they buy a name they recognize and go on with their day.
Bud Light sells in large volumes to people who treat beer as a commodity in much the same way, and in my experience, most of them will openly admit that is how they view beer. That being the case, I don't believe that Bud Light sales figures say anything meaningful at all about how good the beer is; they just show that Bud Light ticks the following boxes:
- readily available
- reasonably priced
- inoffensive
- familiar
For shoppers who are completely incurious about the myriad possibilities of beer but need a way to get a buzz at the neighborhood barbecue, it gets the job done.
Now, there is still the question: of all the BMC/AAL brands out there, why does Bud Light sell the best? I know most people fancy themselves too smart to be manipulated by marketing, but... they are manipulated by marketing. The indifferent shopper that is looking to buy beer but, at the same time, "doesn't care about beer" is the perfect target for savvy marketing.
Also, it's interesting how Bud Light is arguably one of the most watery, flavorless common beers out there. That's telling; it suggests that sales in that demographic are dictated not by what the product has, but what it doesn't have--flavors.