C-Brite Packaging Change
Many of you have noticed the recent change in our C-Brite packaging. Please rest assured it’s exactly the same fine product it’s always been. The formulation hasn’t changed at all.
The packaging story is a bit complicated. The formulation of our C-Brite is a federally approved sanitizer and for years we thought that was enough. As we learned last year with our difficulties in one State, it turns out that sanitizers must be registered on a State-by-State basis, at a cost of up to $300 per State, per year. This neither we nor our producer is willing to do. It’s expensive and it’s a paperwork nightmare. Accordingly, we have had to take the product and sell it as a cleanser instead, just like we did with B-Brite years ago.
The second part of the story is where it gets even more complicated. Turns out sanitizers can be ‘no-rinse’ when used in the proper concentrations, which is how we labeled C-Brite in the past. Unfortunately, no cleansers are permitted to be labeled ‘no-rinse’. So, when we changed the packaging on C-Brite from ‘sanitizer’ to ‘cleanser’, even though we did not change the formulation at all, we cannot call C-Brite ‘no-rinse’ if we call it a cleanser.
So there it is: Same great product, same formula, and it will work just like it always did. Please reassure your customers that nothing has changed but the packaging. It’s just that we can no longer make the same claims. As we said, the formula happens to be a US EPA approved sanitizer, but we can’t sell it that way without registering it in every State.
On the positive side, we hope you’ll like the new plastic packs. They will keep the product fresher, and the packages are nice & shiny, and, we think, more attractive.
Instruction on the C-Brit packet: CLEANSING: Clean object to be sanitized with 1-2 packets C-Brite in 2 gallons of warm water and rinse well with potable water. It may be necessary to remove beer stool, gross filth and heavy soil from the surface by a pre-scrape, pre-flush and where necessary a pre-soak treatment.
SANITIZATION: No-rinse effective sanitization requires a solution of 100 ppm available chlorine. This will be achieved by dissolving the contents of an 0.8 ounce packet of C-Brite in 2 gallons of warm water. Thoroughly wet all surfaces to be sanitized. Let stand at least one minute. Drain and AIR DRY.
Ingredients: C-Brite is an active chlorine based preparation. Sodium Dichloro-s-triazinetrione dihydrate 6%, inert ingredients 94%. Provides 3.3% available chlorine