ryan_howard
Well-Known Member
- Joined
- Jul 15, 2012
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- 57
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I'm hoping to get some feedback on a nanobrew concept. I've been doing some recreational reading (like I'm sure many of you have), and had this idea. What do you think?
A typical nanobrew invests in their brewing and serving capacity, then tries to recoop those costs through beer sales. It's a very risky venture (one I'm definatley not willing to take!)
Some nanobreweries will rent production time from an exisiting brewer, but still try to build their own brand via a tap room or selling to distributors (many examples of this). Still risky.
But, the number of people who are brewing great beer and are interested in great beer far exceeds the number of people willing to go open their own business. So, what if the traditional model were inverted?
Could a nanobrew derrive MOST of it's income from the rental of their brewing capacity? I am imagining a licensed tap room with brewing capacity whose PRIMARY business is to lease their equipment to craft brewers for limited productions, and then offer those craft brewers the opportunity to sell that product in the tap room with a revenue sharing formula.
In this model, initial funding would be raised by selling and scheduling production and sales time to craft brewers who want to utilize the brewing equipment and the tap room.
I see this as a win for ownership (securing funding ahead of time, less risk) and for craft brewers who want to experience selling their product commercially without any expense or committment beyond the batches that they brew.
Ok, there's the idea. Can I clarify anything? Criticism and feedback are welcome.
A typical nanobrew invests in their brewing and serving capacity, then tries to recoop those costs through beer sales. It's a very risky venture (one I'm definatley not willing to take!)
Some nanobreweries will rent production time from an exisiting brewer, but still try to build their own brand via a tap room or selling to distributors (many examples of this). Still risky.
But, the number of people who are brewing great beer and are interested in great beer far exceeds the number of people willing to go open their own business. So, what if the traditional model were inverted?
Could a nanobrew derrive MOST of it's income from the rental of their brewing capacity? I am imagining a licensed tap room with brewing capacity whose PRIMARY business is to lease their equipment to craft brewers for limited productions, and then offer those craft brewers the opportunity to sell that product in the tap room with a revenue sharing formula.
In this model, initial funding would be raised by selling and scheduling production and sales time to craft brewers who want to utilize the brewing equipment and the tap room.
I see this as a win for ownership (securing funding ahead of time, less risk) and for craft brewers who want to experience selling their product commercially without any expense or committment beyond the batches that they brew.
Ok, there's the idea. Can I clarify anything? Criticism and feedback are welcome.