It certainly works here. A recipe will sit in the database forever UNTIL someone wins something with it, then a hundred people want to brew it. That's why I laugh when someone say's "so and so does it this way and he's won a medal". Especially when a LOT of homebrew medals come from small competitions where there's little to no competition in certain categories.Raising an interesting marketing question of,"Does mentioning awards on your product really help sell the beer?".
Winner of what? How close you can get to "average"? Is that really a goal? Let's see how average we can be? You want to be the most average brewery in the US? You want to brew the most "average" beer in a category? Congratulations?
Especially when a LOT of homebrew medals come from small competitions where there's little to no competition in certain categories.
Without any kind of style/guideline we would have people calling stouts "black pilsner" as an example.
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