shanecb
Well-Known Member
It seems that both Anheuser-Busch and MillerCoors are raising prices to try and drive consumers to purchase their "premium" beers. I threw a quick post up on my site (in my signature) for anyone interested, but since I don't want to get accused of trying to drive traffic to the site, here's another source http://adage.com/article/news/recovery-give-low-end-beers-keystone-a-hangover/226904/
What are everyone's thoughts on this? I was only able to find a couple of sources, so I don't really have any info beyond what is in the Advertising Age article. It seems like a rather dick move in my opinion, though it's admittedly smart from a business perspective.
What are everyone's thoughts on this? I was only able to find a couple of sources, so I don't really have any info beyond what is in the Advertising Age article. It seems like a rather dick move in my opinion, though it's admittedly smart from a business perspective.