If you win you only get $5000.00 and free airfare to a beer festival. In exchange, they get your recipe, license, name, likeness, and recipe name for anything they want royalty free.
"If the product is brought to market and made available to American beer drinkers, the homebrewer will receive a one time royalty of $5000.00. If you are a Grand Champion of the Contest, you agree to disclose your complete recipe to The Boston Beer Company and grant to The Boston Beer Company an irrevocable, worldwide, royalty-free license to all commercial and intellectual property rights to your winning beer, subject only to your right to receive the $5000.00 one-time royalty. Entering the Contest, constitutes permission to The Boston Beer Company and its agencies to use your recipe, the name of your recipe, your name, likeness, picture, signature, voice, audio and video recordings and biographical information in any manner or media whatsoever (whether now known or hereafter devised) anywhere in the world in perpetuity for the purpose of manufacturing, promoting, advertising and trade, of any product by The Boston Beer Company without further compensation, unless prohibited by law."
Basically they give you $5000+$2000 for the trip and they make a ton of money off of your image and recipe which makes the $7000 seem like chump change.
"If the product is brought to market and made available to American beer drinkers, the homebrewer will receive a one time royalty of $5000.00. If you are a Grand Champion of the Contest, you agree to disclose your complete recipe to The Boston Beer Company and grant to The Boston Beer Company an irrevocable, worldwide, royalty-free license to all commercial and intellectual property rights to your winning beer, subject only to your right to receive the $5000.00 one-time royalty. Entering the Contest, constitutes permission to The Boston Beer Company and its agencies to use your recipe, the name of your recipe, your name, likeness, picture, signature, voice, audio and video recordings and biographical information in any manner or media whatsoever (whether now known or hereafter devised) anywhere in the world in perpetuity for the purpose of manufacturing, promoting, advertising and trade, of any product by The Boston Beer Company without further compensation, unless prohibited by law."
Basically they give you $5000+$2000 for the trip and they make a ton of money off of your image and recipe which makes the $7000 seem like chump change.