I've named mine Buncha Clowns Brewing Co., as that's what my buddies and I used to call each other in college - a buncha clowns. So as a result I name all my beers after different friends of mine, and incorporate on the labels, such as below...
Any feedback would be much appreciated. Called "Buncha Clowns Brewing Co." and I name each beer after a friend of mine. Definitely adds to the entertainment value.