Derek anyone can connect a beer of the month to hot chick photos. Check this out you or one of your writers go into the local watering hole find a hottie or six who appear to be beer snobs. An interview, a few photos and bam you have a monthly column with hot chicks! I'm assuming you have...
Drink some (copious amounts) of home brew, hand the wife the glass that you just tipped back and utter the famous words...... "Watch this ****!" You'll make it!