I still love the marketing campaign "tastes great vs. less filling".
On one hand you have people who drink it because it tastes great. On the other hand you have people who care less about taste but love the fact you can put away an 18 pack on not feel filled up
I just can't come close to making homebrew for the same price I can buy High Life so there will always be a spot for it in my fridge.
I loved John Madden in those commercials!