Hello fellow craft beer drinkers!
I'm back with another survey! As you may remember, I conducted a branding survey about Casey Brewing and Blending a little while ago. I'm back this time with a survey about Crooked Stave!
I am an Assistant Professor of Marketing at St Norbert College in Green Bay, WI, and I primarily study brand communities and the role of membership clubs. I'm not officially associated with the brewery so nobody at Crooked Stave will see any individual data, but I will share aggregate response scores with them to help them learn more about how their most dedicated consumers feel about the CS brand.
Anyone who has ever tried a Crooked Stave beer is eligible to participate, and I'm particularly interested in people who have been a part of the membership club at some point (though not necessary at all). The survey isn't long (takes about 10 minutes), so please answer all of the questions as you go through it, even if many seem similar to each other. Only my research assistants and myself will view your responses, so please be honest!
Everybody that completes the survey and gives information will be automatically entered to win one of six $50 Amazon
gift cards. I will run the raffle in about a month, depending on how data collection goes.
I am extremely proud and happy to be a part of the community, and I want to say thank you in advance for the time and effort you take to compete this survey.
Thanks once more from a craft beer enthusiast, and if you ever see me at a tasting, please come up and say hello!
Also, hopefully this doesn't rub people the wrong way, but feel free to reply in mildly infuriating gifs if it does.
Miles
survey link:
https://snc.az1.qualtrics.com/jfe/form/SV_2fXspk28qe0R8iN