I bought the same cooler, except stamped "Home Depot" instead of "Gott" for $37.96 + tax at our local HD a week ago. While I don't particularly care for "logo" merchandise, this is -pretty much- the only 10 gal cylindrical cooler I could find in town, apart from the Igloo, which was $70 at the only place I could find it. The cooler is well injected with insulation, which is more than I can say for a lot of the cheaper rectangle / cube coolers out there, which are little more than a shell and a liner, and hollow in between. I know that some people have injected their own insulation into these, but why get into that....
I bought the conversion parts from Bargain Fittings, and everything went right into place, and no leaks.