I'm a nobody, not sure with my two beers a month anyone gives a **** about me or beer I make but...
lurchingbeast - no joke, a crushable beer Designed for cocktails ain't exactly a bad idea.
vav - competition amongst the newest dogs has been interesting to say the least. The guys launching with a ton of pale ales are gonna have it hard because Chicago has like 3 (now 4 with
CansIn2022 ) world class ipa Brewers with a price point to kill everyone else. i think us and a few others are in a slightly better spot because were not trying to make a **** ton of IPA's and are exploring weird, obscure, twists on classics or simply **** we like to drink. Pete walks into bars to sell a farmhouse or brett kolsch, and the beer guy looks at his lines with 5 pale something and buys. at the very least, all brewwrs have been super cool and nice on the surface, though I'm sure everyone talks **** or hates on others, at least it ain't said in public.
Also bomber fatigue has set in and it's a tough sell. Add in some suspect labels or names, it gets even harder. That's Why were Doin 375's & 4-packs and are trying to do some weird watercolor art/labels.
And as for what do we target...basically we reached out to our distributor to go to places and we soon realized we gotta do this **** ourselves. The three browmigos sat down and mapped out places we buy beer and places we ate. Pete did a **** ton of legwork and got us amazing accounts from girl & the goat to local option to the big three in chicago (temple, WLV, the place formerly known as castle vav). The **** sold and people dug, and I hope it's due to beer and not the charity aspect or people having a man crush on Pete. demand has now exceeded supply, and we've had to turn down places which will piss them off so when we have our own pub/prod. goin early next year, we're gonna have to win back over the smaller accounts. #growingpains
Written while sitting on a toilet in buffalo