Look out, Miller Lite is now triple hopped.

[nvr2low]

I just saw this commerical... It's way better than the new MickeyD's Filet of Fish commercial...

that commercial is hilarious! best McD's commercial in years!

 

[nvr2low]

Stand back folks, I'm going to try Science!

According to my digital-multiscale-torque wrench/hopometer, it turns out Miller Light contains exactly 3 times as much hops as (and has 3 times the IBUs of) water.

So that's what they mean!

is that a left handed or right handed digital-multiscale-torque wrench/hopometer because that is going to make a difference on your reading?

 

[Hilbert]

Wow, that is probably my all time most hated beer. I'll drink just about anything over a miller lite.

That's a bold statement. You'd rather drink a bud, natural ice, beast of any type or the worst of all Jacobs Best

I honestly don't mind Miller Lite. I'd rather have that than coors or bud that's for sure.

 

[vav]

3 drops of extract?

 

[sterling214]

I just remember the "No more bitter beer face" comercials of the late 80's early 90's. Think about how much that would get killed around here now.

 

[fezzman]

That's a bold statement. You'd rather drink a bud, natural ice, beast of any type or the worst of all Jacobs Best

I honestly don't mind Miller Lite. I'd rather have that than coors or bud that's for sure.

I agree with Big10. I'll drink anything over Bud, Miller Lite, or Coors. In my fridge next to the Avery, Great Divide, SA Bigfoot, Franziskaner, and Leinenkugel's, I have Colt 45, Milwaukee's Best Ice, and Keystone Ice.

I guess I'm a minority in preferring crappy adjunct brew over flavorless brew. At least there is some sort of 'flavor' in those cans. :cross: Money is tight these days so I tend to have a good beer or two followed with the cheap stuffs.

 

[Cellarbrewer]

But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.

First, ML's 3x hops means that someone walked a wheel barrow of hops through the bottling room three times (they were lost).

Second, I work in a homebrew shop (dream job!!!). Today someone came in to learn about geting started, asking "Do you have any kits for dark beer?"

I pointed out some partial mash kits for stouts and a porter that I'm pretty fond of, when he continued, "I don't want anything heavy like Guinness, but like Budweiser's American Ale." I wasn't sure whether to laugh or cringe...

Unfortunately this is a pretty regular occurance, someone wanting to make BMCs. We usually point out the liquor store down the street.

 

[fezzman]

First, ML's 3x hops means that someone walked a wheel barrow of hops through the bottling room three times (they were lost).

Second, I work in a homebrew shop (dream job!!!). Today someone came in to learn about geting started, asking "Do you have any kits for dark beer?"

I pointed out some partial mash kits for stouts and a porter that I'm pretty fond of, when he continued, "I don't want anything heavy like Guinness, but like Budweiser's American Ale." I wasn't sure whether to laugh or cringe...

Unfortunately this is a pretty regular occurance, someone wanting to make BMCs. We usually point out the liquor store down the street.

Reminds me of a recent trip to a country bar (wifey likes to line dance). Waitress asked what I want and I took a stab for a Sam Adams. She replied, "The only DARK beer we have is Heineken, Landshark, Amstel Light, and Guinness." At least she got the color of one correct.

 

[-TH-]

I'll bet there are people that won't drink Miller Lite now because they "don't like hoppy beers".

 

[Cambellssoupman]

Column I wrote on the topic. Apologies in advance for errors...wrote this very quickly in wordpad.



Miller Lite contains corn syrup; Miller-Coors, morons

Industrial beer company Miller-Coors recently began an ad campaign in support of it's Miller Lite brand emphasising that they "triple hops" their beer during the brewing process to give it that 'big pilsner flavor'. While, as a craft beer lover, I am happy to see that a giant at least mentioned the name of the greatest of all flowers in a TV ad, I can't help but laugh every time this graces my screen.
"Triple Hops"...does this mean three varieties, or hops added at three times during the process? I guarantee this doesn't mean dry hopping...cause thats just too ****in' complicated for the good time boys down at Miller-Coors. I looked on their page to see what variety of hops they use, but found no descriptor other than that their hops are the "choicest". I'm sure they are. I really am. However, I think that adding 4 cones to each batch of beer negates that fact...
Come one guys...If you're going to talk about hops, give me something to work with. I'll go out on a limb and assume noble hops (used for aromatic purposes), because god forbid a macro would EVER use bittering hops.
This hop talk is getting away from a really under-reported fact about this giant: Miller Lite contains corn syrup. And here I thought we were trying to make a respectable beer when we used the world "Pilsner" on TV, but nope, it's soda pop. At this point, I'd say "case closed", but theres more...really.
If you know anything about brewing, a Pilsner isn't supposed to have "big" flavor. It is supposed to have alot of hop definition, but very little malt body as compared to the Ale conterpart, the Pale Ale. (Not that a pilsner is nessecarily more hoppy than the vastly superior [in my opinion] Pale Ale) They contain only Pilsner malts raised for the purpose of a lighter, crisper, gold beer. Pilsners, but definition, are not big. This is, of course, a nitpicking point when compared with the rest of the ad and the fact that fructose is involved.
On the website for this 'brew', the company talks about the three steps. Steps in brewing? Steps in tasting? Who knows. This vagueness is cleverly veiled by snazzy flash graphics.
Maybe they are referring to the ABC's of beer tasting talked about my the Boston Beer Company? (Amount of flavor, Balance of flavor, Complexity of flavor)
Nope.
"STEP ONE! With your first sip, our hop flavor will take your taste buds to happy town."
I can only respond to this by saying you guys are lying. Moving on.
"The SECOND STEP! Hops are added for balance, ensuring perfect body and hop taste in every beer. And we know how much you appreciate a good body."
Wink wink.
Wait! I thought the hops were added for flavor...but now they're being added for body? This makes no sense and I only assume you're just intentionally lying to your consumers because as brewers you must know that HOPS DO NOT CONTRIBUTE TO BODY. Malt contributes to body. If you're going for body, you are not looking for a Pilsner because Pilsner malt is designed to be lighter feeling and tasting. Yet, inspite of this ridiculous claim, the keg standers of America rally behind this and pretend like they know about hops. Also...props to the Miller-Coors boys for that sexual reference. Hehehe...we get it...good body...it's a pun. I'm going to go m*******e in my tears.
THIRD STEP! The hops apparently "add to Miller Lite's perfect head and lock in it's great taste from start to finish." Also, they add, you get a sweet beer mustache. I guess this is possible if you pour down the center of the glass and then chug. Otherwise the head is gone in about a second and a half. You can blame the adjunct corn syrup for this. Again...these guys really are in the wrong style here. Pilsner isn't designed to have head. Head comes from the type of malt used and pilsner malt does not produce head. Hops have little affect on head, though head does help release the aroma of the hops into the air.
The only conclusion I can reach is that the boys at Miller-Coors know absoultely nothing about beer.

 

[sleepystevenson]

Saw that ad for the first time while sipping a Victory HopDevil having just finished a Troegs Nugget Nector at a local good beer bar....

'bout fell of my stool laughing...

 

[user 30639]

Wow, that is probably my all time most hated beer. I'll drink just about anything over a miller lite.

Agreed. If I'm drinking cheap beer (which I do on occasion), Miller Lite is my last choice. I'd rather drink luke-warm Busch Lite than Miller Lite.

Does their commercial mean they add one hop pellet at three different times? I don't think I've never tasted in any hop flavor in Miller Lite.

 

[jackson]

this 3X hop message is a joke. They might have to pull a tropicana and stop this campaign immediately. it is really bad.

 

[Blue_Water]

MOD EDIT: Thread merged

.... according to the commercial I just saw during the NCAA tournament. Mmm, can't wait to try it.

 

[Revvy]

Yeah that discussion was so last week

https://www.homebrewtalk.com/f5/look-out-miller-lite-now-triple-hopped-105480/

But yeah, I actually finally heard the commercials this week for the first time...so basically they do what the majority of non light lager brewers do (including we homebrewers), and actually add a flavor and aroma additions to their boil...

But no matter how many hop additions you do...a low IBU beer, is still a low ibu beer....

 

[Blue_Water]

Not only do I not watch enough TV to keep up with commercials, I also don't know what the hell happened on homebrewtalk.com last week!!!!

I'm so bush league. I mean busch league, hand me a beer!!! yeehaw baby.

It reminds me of my buddy who always says that everything's been done and there's really no original thoughts left in the world. Back to my hole I go, I go.

 

[Revvy]

I have a feeling Bush beer is one of those single hopped beers....Have one of these girlies fetch you one of them there 3 hop beers...

 

[Blue_Water]

I suddenly feel triple hopped.

 

[Revvy]

I suddenly feel thread merged by an anonymous mod....I kinda wish they'd make mod comment "thread merged" when they do it...I get kinda nauseous when they do it and not mark it as merged....One minute I'm in one place, and the next I have a new name....

 

[Blue_Water]

How the hell did this thread get linked to the other thread? That's some freaky cool schtuff. I guess that technology is so last week also. I'm suddenly having flashbacks to when I did acid 15 years ago.

 

[Brewer3401]

How the hell did this thread get linked to the other thread? That's some freaky cool schtuff. I guess that technology is so last week also. I'm suddenly having flashbacks to when I did acid 15 years ago.

Heard acid is good - keeps you from rusting.


Triple hopped ???

Ha !!!

I guess instead of just waving hops over the kettle, they actually let some hop dust fall into the wort.

F*#@ng garbarge beer.

Last outing, BMC lite fizzwater only thing to drink...........didn't drink.

 

[ohiobrewtus]

OMG, they're continuing this charade with a new commercial. They say "triple hopped" about 6 times in 30 seconds. Apparently one addition is for flavor and aroma and one helps that thick, creamy head.

This makes me want to kick something.

 

[FireBrewer]

OMG, they're continuing this charade with a new commercial. They say "triple hopped" about 6 times in 30 seconds. Apparently one addition is for flavor and aroma and one helps that thick, creamy head.

I saw that at work yesterday. Also said something about it "locking in freshness" or something. My coworkers said "triple hopped?" to which I replied "BULL****" from the other room.

Goes right up there with "cold brewed" and "the difference is drinkability".

 

[Revvy]

BUT a corolary to this hate on, is that when someone brings this up, and seems impressed with the idea of triple hops, you can explain that it's really no big deal, and then you can talk bought Dogfishhead's 60 and 120's ipas, you can also talk about what IBU's are (Miller Lite is still in the 8-12 ibu range)....It can also be an opportunity for a "teaching moment" to edumacate some people...so it ain't all bad. I never turn down an opportunity to teach someone about our cool hobby, and better beer in general.

 

[dontman]

Has anyone else seen this commercial yet? I saw it last night and it gave me a good laugh. Miller Lite is now touting that they add hops 3 times during the brewing process instead of adding them all at once like others.

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

I did a quick search but I can't find it anywhere to link here.

Yea, "do you even think about the fact that it is triple -hopped" when you are drinking that fine brew. LOL!

The answer is a resounding "NO!!!" I don't think about that fact because you can't taste it.

 

[Austinhomebrew]

With 78% of the beer consumed in Texas being Bud lite, Miller Lite, and Coors Lite, I don't think they are worried about the micro brews. They just have so much money they need to spend some on advertising.

 

[Tenchiro]

I wonder if the money they spend on all that advertising went into buying actual hops if they wouldn't actually produce a semi-decent beer...

 

[dontman]

With 78% of the beer consumed in Texas being Bud lite, Miller Lite, and Coors Lite, I don't think they are worried about the micro brews. They just have so much money they need to spend some on advertising.

Too true. I love it when people think that BMC is feeling the bite of craft beers on their market share. Like a gnat on an elephant's ass maybe. The fact is that people love their BMC and while they might not die defending it, they could easily fight to defend it after they've had a few.

 

[Brewkowski]

I still hear the ad on the radios, but what kills me know is I think Old Style, with their krauzening. Anyone heard that? It makes everything better! So I think this definitely shows that the big boys are either trying to regain market share, or just scared that eventually there will be a microbrew in every town. Wouldn't that be great? I never tried any of the new craft beers by Bud, I could never really drink bud products without getting a headache for some reason.

 

[sterling214]

Has anyone seen the commercial were they show a guy poring hops into the kettle? They make it look like he is poring a 4 gallon bucket full of whole hop flowers into the kettle.