Look out, Miller Lite is now triple hopped.

[ohiobrewtus]

Has anyone else seen this commercial yet? I saw it last night and it gave me a good laugh. Miller Lite is now touting that they add hops 3 times during the brewing process instead of adding them all at once like others.

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

I did a quick search but I can't find it anywhere to link here.

 

[Beerrific]

Maybe by triple hopped that means they use 3 hop flowers per barrel.

 

[GilaMinumBeer]

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

Actually, they just dip the same ounce, using a hops sack, into the boiling wort 3 times. In for 10 at 60..........

 

[mmb]

Saw this as well. They even tout this on their interzwebz page.

 

[Big10Seaner]

Wow, that is probably my all time most hated beer. I'll drink just about anything over a miller lite.

 

[HenryHill]

I saw this and wanted to post it here just so people could see how phony it was.

The sky is the limit in marketing when your customers are so dumb about the product.

 

[BierMuncher]

On the upside...it's apparent that BMC producers recognize the growing popularity of hop oriented beers (even thought they don't produce them).

At the very least, it exposes beer ignoramuses to a key ingredient used in brewing that they might have been oblivious to previously.

 

[ohiobrewtus]

On the upside...it's apparent that BMC producers recognize the growing popularity of hop oriented beers (even thought they don't produce them).

At the very least, it exposes beer ignoramuses to a key ingredient used in brewing that they might have been oblivious to previously.

True, but a multi-billion dollar brewery touting hops in a sub 10 IBU beer (from what I can find on the intergoogle anyway) also gives the beer ignoramuses the wrong impression of what hops are used for, what they taste like and what they smell like.

 

[jezter6]

It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

 

[HenryHill]

The last time I had a Miller Lite I certainly don't remember any hop flavor or aroma, so maybe they add 1 oz/bbl at 60, 59 and 58 minutes.

Craft and home beer have rendered me totally unabale to smell any hop aroma in any light BMC....

It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

But they follow it with 'added 3 times, not just once ' to make it sound 3x better.

Why would you brew in any quantity and not want good hop utilization?

Purely a misleading commercial.

 

[ohiobrewtus]

It doesn't say it's "triple hopped" it says "triple hopS" - which sounds to me like they just use 3 varieties in their minimally existant quantities.

In the TV commercial they explicity state that they add hops 3 times in the brewing process rather than just once.

I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome

 

[Saccharomyces]

I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome

Go for it! Sounds better than ML to me..

 

[david_42]

I think the going rate is 1 pounds of hops per 1600 cans. That's about 1/2 oz. per 5 gallons. I remember Samuel Adams bragging about using a whole pound per barrel.

 

[Saccharomyces]

Oh, NOW I know why there is a hop shortage.. thanks!

 

[BierMuncher]

True, but a multi-billion dollar brewery touting hops in a sub 10 IBU beer (from what I can find on the intergoogle anyway) also gives the beer ignoramuses the wrong impression of what hops are used for, what they taste like and what they smell like.

+1.

Just a matter of time before Sam Adams picks up on the message and throws it back in their face with a commercial of their own.

If only Stone Brewery were a mass producing, advertising giant.

 

[mmb]

Looks like the "Triple Hops Brewed" is a registered TM for Miller/Coors now... there's something dangling behind the words on the image....

Ugh.

 

[Reverend JC]

It was my understanding that they use a hop extract anyway. I guess then they must use an eye dropper and drop "three times" into the boil.

 

[mmb]

It was my understanding that they use a hop extract anyway. I guess then they must use an eye dropper and drop "three times" into the boil.

I thought that was High Life that had the extract so the clear bottles wouldn't turn into skunk pee?

 

[bdnoona]

I'm glad to see someone beat me to the punch in bringing this up here. This marketing campaign is so ridiculous. It pisses me off everytime I hear one of their commercials. I used to like beer commercials, but that was before they assumed I was an idiot.

They'd sell so much more beer and retain their integrity if they went back to the bikini clad women cat fighting in the water fountain.

 

[ohiobrewtus]

This ad doesn't tick me off as much as those ads that AB was running last year though. I nearly went into a rampage everytime I was one of those ads stating that dark beers hid imperfections and off flavors.

Like I sad then, you've got to give them credit. Craft beer is chewing up their sales more and more each year, so they need to start spending their millions making it sound like their beers have some of the same qualities. Most people who aren't homebrewers or beer afficianados won't know the difference.

 

[HenryHill]

I'm glad to see someone beat me to the punch in bringing this up here. This marketing campaign is so ridiculous. It pisses me off everytime I hear one of their commercials. I used to like beer commercials, but that was before they assumed I was an idiot.

They'd sell so much more beer and retain their integrity if they went back to the bikini clad women cat fighting in the water fountain.

They went from 'don't fruit your beer' to lime beer in less than a year.

 

[bdnoona]

They went from 'don't fruit your beer' to lime beer in less than a year.

That may be, but when there were bikini babes selling their beer instead of insults, I at least enjoyed their commercials.

 

[fezzman]

Like I sad then, you've got to give them credit. Craft beer is chewing up their sales more and more each year, so they need to start spending their millions making it sound like their beers have some of the same qualities.

Or spending their millions just to make sure that people know they aren't drinking water or soda. I always loved Bud's slogan of "Budweiser, this is beer." You don't see commercials stating, "Oscar Meyer, these are hot dogs."

EDIT: I found this linky with some slogan funz in it.
http://www.geocities.com/Vienna/9938/archive/arch128.html

 

[sirsloop]

My 120minute IPA was is 41 hopped...

 

[Anthony_Lopez]

I just saw this commerical... It's way better than the new MickeyD's Filet of Fish commercial...

 

[llazy_llama]

Stand back folks, I'm going to try Science!

According to my digital-multiscale-torque wrench/hopometer, it turns out Miller Light contains exactly 3 times as much hops as (and has 3 times the IBUs of) water.

So that's what they mean!

 

[Homercidal]

This ad doesn't tick me off as much as those ads that AB was running last year though. I nearly went into a rampage everytime I was one of those ads stating that dark beers hid imperfections and off flavors.

But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.

 

[ohiobrewtus]

But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.

It's harder for *us* to brew them simply because of the additional requipment required (temperature control). In their commercials, AB seems to be attempting to convey the message that darker beers are all inferior. That certainly is not the case.

 

[llazy_llama]

But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.

And as far as I've been able to tell, they haven't changed their recipe substantially. It seems much more likely that they simply add a tiny bit of hops in the last 15, 10, and 5 minutes of the boil. Hey, 3X hop additions! Woohoo, now we'll attract some IPA fans!

Misguided marketing at it's best.

 

[wreckinball9]

yeah this commercial pisses me off wicked bad too. i figured there must be a thread about it, so im glad there is.

at least with Bud Light's "drinkability" campaign they more or less are admitting the stuff is similar to water making it easy to drink a lot of.

but dont BS me with saying Miller Lite has any sort of hop characteristics. (or that American Ale is "dry hopped for a full body") ,

makes me so angry i could punch a baby