Interesting, Jim Koch made a video to answer my question on facebook

[stageseven]

Very cool that he responded directly. I have a kind of hard time buying that he really can taste new nuances in the lager after 26 years. I normally buy Sam Adams beers when I want a mild, somewhat bland, but decent representation of a style to introduce someone new to beer tasting with. Still, I've gotta respect it if he really does enjoy his flagship beer that much and isn't just putting it out the way it is because it's a publicly traded company.

You'd think he'd be able to afford a tripod though.

 

[Sigafoos]

So he's jumping on the Old Spice bandwagon (and also Conan). Not that that's a bad thing: still very cool.

 

[nvr2low]

Eh, it's their flagship product, he's made it very clear over the years (not just in this video) that Boston Lager is his baby. It's like having a house beer on draft. You go to a pub, maybe they've got a Maple Porter in the fall, or a hefeweizen in the spring, or a spiced winter ale around Christmas time, but they've always got the APA on draft. There's always that one beer that you always want to have around, that one go-to beer. That's how I heard his answer.

thats the way i heard it as well.

 

[fatmoose]

That's an excellent answer, but that's not what he said.

That isn't what he said and probably is closer to what would have been a better answer but I kind of got that from his answer as well.

 

[earwig]

This and Old Fezzywig or whatever it is in the holiday mix-pack.

I love the Olg Fezziwig Ale

 

[Dynachrome]

Cut, print, it's a wrap.

He just made a great commercial. That should be on TV.

 

[TheDom]

That's way cool. It's awesome seeing someone who loves their work like that.

 

[iaefebs]

Cut, print, it's a wrap.

He just made a great commercial. That should be on TV.

I still won't see it because I DVR everything and skip all commercials.

 

[olllllo]

"That's the beer that I've been drinking every day of my life for almost 26 years."

I have heard him say that his goal in life, his sign that he lives well, is if he can drink a beer that he made every day of his life.

Cheers to that.

 

[justinakajuice]

Ten bucks says Sam's a member of the forum!

 

[knotquiteawake]

I would have thought that putting the Boston Lager in the sample packs also represents a baseline for people to taste off of. So they try something new, and then compare it back to what they are used to (the lager), maybe that would be helpful in learning to tell the differences between beers.