Homebrew in 7 days! latest technology!

[BurntOrngeLonghorn84]

There's places outside the US?

Too bad spell check doesn't catch grammar too, eh?

 

[FromZwolle]

Too bad spell check doesn't catch grammar too, eh?

it does. i ignore it.

 

[Beermagic]

I was thinking I was buying part of the business for that money

 

[Gremlyn]

"Perfect temperature control during fermentation so yeast doesn’t make off-flavours or headache-causing compounds." (Ethanol?)

They are actually referring to fusel alcohols, which are widely believed to be the cause of headaches after a night of drinking. Studies have been done, but nothing proves conclusively one way or another if fusels are the culprit. I imagine their system properly cools the wort to pitching temp prior to adding the yeast, which helps to decrease fusel alcohol production, which generally occurs early in the fermentation process, likely due to inadequate cooling prior to pitching as fusels will be produced more at higher temps.

I wonder if the system uses pressure at all to help drive fermentation to completion faster?

It's definitely not a product I see taking off state side, but as Bob pointed out, things aren't the same in the rest of the world as they are here.

 

[rico567]

To be as serious as the subject allows, and since we DO have a number of our cousins who post to this forum, as Shaw said "-separated by a common language," it might be well to remember that English, that wonderful amalgam of Anglo-Saxon, Latin, and French, is an uncommonly flexible and useful tool, but it's also a messy beast, as any non-native speaker who's tried to learn it can attest. Part of the "messiness" is any number of alternative spellings, as well as hundreds of spellings deemed obsolescent by some, but which are still in use by many. Those in the British Commonwealth may well use "criticise" just as they would "sterilise," and yet in cases like this we all get the drift, and so it's just as well to let it pass.

NB*: I am not advocating the use or tolerance of extreme ungrammatical posts, gratuitous neologisms or textspeak (or maybe that's "txtspk") in a forum where specific and precise information is valued.

(NB = l. nota bene, note well.)

 

[Bob]

Well played, old top. Well played; the honour is yours.



Bob

 

[Misplaced_Canuck]

NB is really spelled "N.B.". or, if mid-sentence, "n.b.".

M_C

NB*: I am not advocating the use or tolerance of extreme ungrammatical posts, gratuitous neologisms or textspeak (or maybe that's "txtspk") in a forum where specific and precise information is valued.

(NB = l. nota bene, note well.)

 

[ReverseApacheMaster]

**** $4.20 for a pack of Nottingham????

 

[bovineblitz]

I think it's worth noting that we're not the target market for this product. Yeah, it's Mr Beer all shiny, but that's the point.

NZ, where this product is based, has (like most Commonwealth nations) a high consumer tax on beverage alcohol. Money drives the homebrew market, not necessarily quality: If you pay the equivalent of US$5 per glass of lager beer, homebrew becomes much more driven by personal economics than our focus on esoterica.

Frankly, for those people, an investment in a machine like this will pay itself off rather rapidly. It's expensive, but it's all in one; hell, that beats the pants off Mr Beer! If all I wanted was cold beer, and I had the dosh to throw at this machine, I'd have one like a shot!

And I don't know there's too much to sniff at, either. I freely admit to mixing up pre-hopped, tinned extract kits when I either run low or see hot weather coming. Methinks those who protest too loudly against them have something to hide.

Cheers,

Bob

I pay $5 for a pint of lager here. Money isn't really a driving force for my homebrewing though, I'm always wasting (ahem, investing) money on the hobby.

 

[Pommy]

Buying beer in New Zealand isn't quite as expensive as one might think. You can buy cheap beer for around US80c US a bottle or the sorts of "commercial" beers the site refers to for less than US$1.20 so it will take a long long time to pay itself off, especially with the cost of the kits. In New Zealand I know of a few people that homebrew (outsite of my brewclub) using Coopers kits which cost less than US$10 for 23L of beer. Craft beer is certainly on the way up here like never before so I could see a market for high quality set ups for people who are interested in going to AG but would rather buy a rig than build one from scratch but I cant see the people who like to point out the beer I'm drinking cost 50c to make been interested in this system at that cost. I think the inventors have seen a rise in interest in beer and connected that with the idea that homebrewing cheap beer has been popular in NZ for decades and think that this is largely the same group of people. I don't think it is as big breweries are losing market share to smaller craft breweries much like I expect happened in the US in the late 80s. The worst part is that the government apparently donated US$150,000+ of taxpayer money to assist with this breakthrough

 

[mrk00k]

They should sell this in Sharper Image and Sky Mall with all the other stupid crap only rich people buy and then never use.

 

[Shift]

Again, context is key. And you're missing it.

Read ALL of their literature (I did) and you'll arrive at the conclusion that homebrewing in NZ isn't as advanced as what we know. Primarily that's because homebrewing is a substitute for buying commercial beer - homebrewers want to drink commercial beer but it's too expensive relative to homebrew. So they try to clone their favorite commercial beers (or at least brew something close). Those attempts fail, generally.

No, Revvy, I didn't come up with this machine. You're right - I wish I had! :cross:

Bob

Havent read all the litterature but as far as i understand the context from you, like someone else said earlier we are the wrong type of customers, as i assume most here arent out to brew commercial style lagers.

Personally im not that much into that style, i just buy it as an cheap way to get drunk. But since im not that interested or yet have had the money to get temperature control for my process, is the price a lot more than the combined cost of cooling, boilers and such to produce a decent lager?

 

[Zamial]

They should sell this in Sharper Image and Sky Mall with all the other stupid crap only rich people buy and then never use.

Right next to the Astrolabes! :rockin:

 

[Pommy]

Again, context is key. And you're missing it.

Read ALL of their literature (I did) and you'll arrive at the conclusion that homebrewing in NZ isn't as advanced as what we know. Primarily that's because homebrewing is a substitute for buying commercial beer - homebrewers want to drink commercial beer but it's too expensive relative to homebrew. So they try to clone their favorite commercial beers (or at least brew something close). Those attempts fail, generally.

No, Revvy, I didn't come up with this machine. You're right - I wish I had! :cross:

Bob

Sorry Bob but for once I have to disagree with you there. Homebrewing is not as primative over here as the site suggests and commercial beer can certainly be bought here for reasonable a price. The site is written to target people that have never brewed before or have somehow failed in the past, the view of homebrewing in New Zealand that it offers is as misleading as their PBS vs HB comparison. The same "facts" can be used on people anywhere with no experience of brewing to teach them that this is the greatest thing ever to happen to beer. Homebrewing is just as advanced in New Zealand as it is anywhere else, it just may not be as popular. Not everyone in the US brews Mr Beer, not everyone in NZ brews Coopers.

 

[JKoravos]

There's probably a pretty big market, even in the US, for an automated Mr. Beer. Of course, going from $50 to $5,000 cuts that market down to pretty much nothing. Even at $1500 they could probably move some units.

 

[bruin_ale]

looks super bling, but the only "problem" with homebrew that actually still applies to me is that it takes a month from brew to bottle. I suppose I could use finings and ferment under pressure to get that down to half the time or less, but I haven't gone down those paths yet.

So, if you've got a temp controller fermentation chamber and brew all-grain, none of the homebrew problems other than time really apply. That said, I have a fairly high-tech two-tier electric brewing setup and if you add it all up I've still spent less than half what this thing costs and I'd bet dollars to donuts my beer is way better.

We are obviously not the target market, the DIY homebrewer is going to be extremely turned off by a system where you push a button and beer comes out a week later - that is, unless he designed and built the system himself.

 

[Bob]

Pommy,

Fair enough! You're the bloke on the spot, as it were. I sit corrected. I admit I was generalizing, that's for sure; I was going on Internet reading (not just the bling-manufacturer's site), and that's bitten me on the arse before.

Cheers!

Bob

P.S. Fracking thing is still temptingly shiny...

 

[windbreaker123]

I like the shiny parts. Can I do that to my buckets ???

 

[Pick]

Can your system brew beers that have not been invented yet? This system can time travel, get recipes from the future and brew them in present time.

 

[Hoosier-Brewer]

I would have no interest in that product if it were $1,000.

 

[kal]

They mention that there's no need to bottle so less work, as beer's served right from the machine.

The one problem with this however that when you run out of beer, you're without beer for 7+ days while you make another batch. Can you imagine serving your friends and it runs dry... "sorry guys - just wait 7 days and we'll be good to go again!".

Or maybe that's part of the marketing: Since you have to buy at least 2 units if you always want to have beer available on tap!

Kal

 

[BendBrewer]

$5600 to brew powdered kits?

 

[PanzerBanana]

If I had money to blow on something like that. I'd keep saving and put myself together a right proper and fancy backyard brewery.

 

[DocBrown]

They have "Blind Taste Test" results up on their site with scores for beer from their machine matched up against commercial beers. It looks like their beers score slightly higher than Fosters and Heineken and dead even with Budweiser. If that's not a major selling point then I'm a homebrewer....

 

[ptakers]

I seriously read that and thought it must have been a parody site. There is just too much LOL material there for it to be real.

 

[Stefano]

Soooo they don't even boil? This is pre-hopped extract....

 

[bernerbrau]

Make a huge starter, ferment at the low end of the ale spectrum, keg on day 7 and shake until carbonated. Bam! (Probably) drinkable homebrew in 7 days! Latest technology!

 

[BeerWars]

Advantages of Personal Brewing

1. Our beer is made in a single vessel, without damaging transfer steps. We combine fermentation, maturation, clarification and keg and bar all in the one vessel, whilst still adhering to all true brewing principles. It is therefore technically the freshest beer in the world. And beer is like bread, its best fresh.

Revvy???? Where arrrrrrrrrrrrrrrrrrrrre you?!?!?!?!

 

[FromZwolle]

Advantages of Personal Brewing

1. Our beer is made in a single vessel, without damaging transfer steps. We combine fermentation, maturation, clarification and keg and bar all in the one vessel, whilst still adhering to all true brewing principles. It is therefore technically the freshest beer in the world. And beer is like bread, its best fresh.[/QUOTE

Revvy???? Where arrrrrrrrrrrrrrrrrrrrre you?!?!?!?!

come and gone already.