BrewnWKopperKat
(Ο_Ο)
At the moment, the primary sources of information appear to be a 7 year old HomebrewTalk account with just one post and a reddit burner account. 
On the 'consumer' side: gift cards, like IPAs, are better when consumed fresh.
A web search shows it in five (of six or seven) subforums. In one of those threads, there is a comment from the burner account that contains some reasonable business sense.This popped up today on R/Mead.
On the 'consumer' side: gift cards, like IPAs, are better when consumed fresh.