I use a spray bottle to sanitize hoses. Form a U-shape in the hose, open ends up. Spray heavily to collect enough liquid to pass through the house as a segment, call it an inch long. Tip one end down slowly and the segment will roll to that end. Cap with your finger to prevent it draining. Reverse segment movement by lifting the low end higher. Repeat back and forth.
Another way is to have sanitizer in a basin/bowl. Feed the tubing in while keeping one end of the hose on the bottom of the basin while slowly spiraling the hose into the sanitizer. Don't let the hose form a trapped air pocket. Air must be able to escape the high end as fluid enters the hose*. This is how I soak hoses for washing so that soapy/PBW water gets inside.
*In mathematics, this would be called "monotonically increasing". Every point further along the tube is higher than any selected point before those points (air escapes).