You can add bentonite before or after fermentation or both.
The purpose of adding to the primary is that the fermentation process itself constantly stirs it up when you punch down the cap as well as with the constant production of CO2. Allowing the bentonite to stay suspended ensures more of the dead yeast cells that it attracts can come in contact with it.
There is very little agitation at the end so it will tend to sink to the bottom doing possibly little good if left there to sit and you need a lot cleared. Their charge isn't strong enough to pull cells from across the full batch.
That's not to say it isn't beneficial at the end. The first run may not capture everything so polishing at the end can be useful. If the first addition did a good job, you may be fine with adding and simply letting settle to the bottom.
If it doesn't appear to be clearing enough in a few days, you may want to give it a little stir a couple times depending on how much clarification is needed. If you ensure there is little headspace and you add KMeta with the final bentonite, you should be OK with regard to introducing oxygen.