Apparently, a little balsamic vinegar helps the Budweiser go down.

[sempf]

From this article:

http://shine.yahoo.com/channel/life...arketing-tricks-while-you-re-shopping-544635/

"A group of MIT students tasted two different beers, and then choose to get a free pint of one of the brews. Brew A was Budweiser. Brew B was Budweiser, plus 2 drops of balsamic vinegar per ounce. When students were not told about the nature of the beers, they overwhelmingly chose the balsamic beer. When students were told about the true nature of the beers, they overwhelmingly chose the Budweiser."

S

 

[MachineShopBrewing]

there is nothing in that article about what you are talking about

???

 

[sempf]

there is nothing in that article about what you are talking about

???

Sure there is. The third trick down.

But the rest of the article is unrelated, the quote is where it is at.

S

 

[Handle]

Oh great. Now I'm sure we're going to see a new line of Budweiser Sours.

 

[Revvy]

Yeah, we've been talking about it for a day or so already. https://www.homebrewtalk.com/f14/interesting-148324/