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Thank you for your time and valuable comments about survey. Unfortunately, it is not as fun as a craft beer but it will help us to analysis relation between craft beer and consumer motivation theories. It will also create a valuable database for future studies. John :mug:

Dear Friends: I would like to invite you to participate an online survey developed by the Texas Tech University Hospitality and Retail Management Department doctorate student. The purpose of the survey is to assess your attitudes and opinions as Craft Beer (made in a traditional way by a...