I contacted Grainfather after the Robobrew came out and asked about discounted pricing because they were going to start losing market share. They claimed they had no intention of lowering their prices. I bought a Gen3 Robobrew (love it)for under $500 with a jacket; after wanting a Grainfather...
I don't mind them pricing however they'd like. I don't have to buy it. Where I am, I've seen the average prices, even on the same beers, rising. I usually go to a few local breweries when I'm willing to spend $4+ on a single pint.
They have great brewing and distilling laws there from what I have seen. I'd love to visit but I couldn't stay as the firearms laws there do not suit me well at all :(
Happy homebrewing!