capt82
Well-Known Member
I mostly drink my home brew but when I go out or vacation I like to try the local breweries. This past week in my travels, I haven't got to taste any locals breweries but I found a craft beer store. I was surprised to see mostly cans. I didn't recognize any of the brewers. The store, mostly (about 90%) had these crazy triple IPA's with IBU's of 80+. I bought a couple sours that had no resemblance of beer. There were several flavors named after products like candy bars, kids cereals, and "Fluff". My nephew tried and almost gaged. I threw away more awful tasting $4 canned beer than I have ever thrown away my home brew.
The thing with my story is the owner of the store told me craft beer is a failing industry. I am not surprised one bit after this experience. I found only two craft beers in this store that were just brown ales without all the "fluff". These were the only beers I bought that were drinkable. What's up with this? Is it because so many craft brewers can't compete with the good craft beers so they have to find a gimmick to sell it? I will still go to local breweries but I can't say I can support these crazy, gimmicky? beers. If craft brewers want to compete in the market, work on a good beer, not a gimmick.
The thing with my story is the owner of the store told me craft beer is a failing industry. I am not surprised one bit after this experience. I found only two craft beers in this store that were just brown ales without all the "fluff". These were the only beers I bought that were drinkable. What's up with this? Is it because so many craft brewers can't compete with the good craft beers so they have to find a gimmick to sell it? I will still go to local breweries but I can't say I can support these crazy, gimmicky? beers. If craft brewers want to compete in the market, work on a good beer, not a gimmick.