In styles where a "clean" fermentation (not lots of yeasty character) is a good thing, the better practice is to:
-take a look at the optimal temp range for the particular yeast you're using
-chill the wort to a few degrees below the low end of that range
-pitch and let it rise on its own to the lower end of the optimal range. Keep it there until the krausen falls (about the same time airlock activity, if your seal is good, slows down).
-over a few days' time, let the temp come up towards the upper end of optimal and keep it there until finished.
For example, I'll pitch rehydrated S-04 at 60-61*F, let it come up to 63-64*F and hold it there during active ferment. Once it slows, it gets warmed up to 68-70*F to finish.
Yeast pitched into wort that's too warm can cause flavor issues. The yeast tend to get active more quickly and vigorously in the warmer wort. That produces its own heat which then makes it harder to cool down to the target temp. After a certain point, cooling it down a bit too much or too fast can cause the yeast to drop out and go nighty-night. Pitching cooler avoids these sorts of problems.