B-Dub said:
With nano brewing the real money maker is selling $5 pints direct to the customer. If you plan on selling kegs to restaurants your price point goes way down and you will need to produce more beer.
Bottling beer is labor intensive as well. Your price line can be pushed up for special brews (IIPA, RIS, Barley Wines, SOURS), but if you are planning on selling IPAs, single hop beers or commons I think your price will have to be low enough to get the average guy to buy them. You will be competing with all the other breweries with those styles of beers.
I would try for a 7 barrel system with a few fermentors and some ageing tanks (bright tanks). It is going to take you 8 hours to brew 50 gallons or 210, so you should try and make it worth your while. If you are undersized from the start you will be brewing all the time and making very little money.
Just my .02.
BW
Crucial-BBQ said:
As Nateo pointed out, how many fermentors you need/how much beer you are producing doesn't mean diddly squat if you are having a hard time moving it into consumers hands. I briefly entertained the idea myself a while ago, and after doing some research (Google nano brewery interviews) and the biggest obstacle you will find (as mentioned from those who do/did it) is getting your beer into restaurants, bars, and store shelves.
I would suggest doing some market research first. There could be a reason no one else attempted a nano in Cape Town.
Thanks guys... Maybe a little bit of background on brewing in Cape Town and South Africa.
Up to about 2 years ago we really had less than a hand full of micro- or nano breweries. A couple in the Natal Midlands, Mitchels in Knysna & Cape Town and Boston Breweries in Cape Town.
The South African beer market is dominated by 3 players: SAB Miller, Windhoek Breweries from Namibia and imported beers. (Mainly lagers)
About 2 years ago the beer scene started to pick up....
Mitchels closed their Cape Town brewery. Everything is shipped in from Knysna 300mi down the coast. They are going through some restructuring and getting a new investor according to rumours.
Boston is contract brewing for two other "breweries" / labels - Jack Black & Darling Beer. The latter bought their main recipe from another small scale brewer.
Paulaner has a brew pub here and supply to a very select few venues. Most of them owned by related companies.
Brewers & Union / Collective Sao Gabriel. They are a bunch of marketing pro's and really driving the beer revival in Cape Town. Unfortunately they import all their beers. 3 lagers and a weiss from Germany, as well as two Belgian strong beers.
In the last year the first proper small breweries started up (and they are doing rather well). First it was Napier Beer (100mi from Cape Town), then two small breweries in Montagu & Robertson (100-120mi from Cape Town) and in the last couple of months - Triggerfish Brewing. Triggerfish has by far the best beer of the lot in my opinion.
I guess our beer market is where the US was 10 years ago.
Our restaurant, fresh produce market and support of local & artisanal produce is growing tremendously.
We plan to run the whole setup with our day jobs. Focus on producing some of the best & unique beers in town. Hopefully we can manage to break even and create a "cult" following