Direction of airflow over the heatsink is also critical. You want the air to flow parallel to the fins, and the ribs that anchor the fins. This is especially important if you don't have a fan blowing over the heat sink, and are depending on natural convection for air flow. Natural convection flows vertically, from low to high. Thus, you do not want the fins or ribs to be parallel to the floor in the operating position of the controller. I have seen pictures of heatsinks on the tops of controllers, with the fins parallel to the floor. This is the worst possible mounting choice for the heatsink.
Brew on
Edit:
haeffnkr, I was writing this as you posted, and hadn't seen your pic before I posted. So, I'm not intentionally picking on just your configuration. Fan is a big improvement with that heatsink orientation.