More Vintage Beer Ads.

[Revvy]

Guiness...

I didn't know they made ales and lagers as well...

Withdrawn Guinness variants include Guinness's Brite Lager, Guinness's Brite Ale, Guinness Light, Guinness XXX Extra Strong Stout, Guinness Cream Stout, Guinness Gold, Guinness Pilsner, Guinness Breó (A slightly citrusy wheat beer), Guinness Shandy and Guinness Special Light.
For a short time in the late 1990s, Guinness produced the "St James's Gate" range of craft-style beers, available in a small number of Dublin pubs. The beers were: Pilsner Gold, Wicked Red Ale, Wildcat Wheat Beer and Dark Angel Lager.
A brewing byproduct of Guinness, Guinness Yeast Extract (GYE), was produced until the 1950s

 

[Revvy]

Theodore Hamm Brewing Company

Theodore Hamm was born in Germany in 1825 and came to St. Paul at the age of 31. Nine years later, in 1865, he inherited a mill and the Excelsior Brewery from his friend and business associate, A. F. Kellar. Kellar had built the brewery over deep artesian wells situated in the sandstone bluffs above the Phalen Creek valley (known as Swede's Hollow). Hamm hired Chris Figg as masterbrewer, and by the end of his first year had five employees, who churned out 500 barrels of beer. By 1886, Theodore was joined by his son, William, and they employed 75 employees. Turning out 40,000 barrels that year, the T. Hamm Brewing Co. was the second largest in the state.

Theodore Hamm passed away in 1903, leaving the operation to his son and grandson, William Jr. By 1912, the brewery was producing 2000 barrels of beer per day. It continued to prosper up until and through Prohibition, manufacturing near beer, soft drinks, syrups, ice, cigars, and even sardines.

In 1968, after years of takeovers and buyouts in order to become a national brand, Hamm's itself was bought by the Heublein Brewing Company, which in turn sold the brewery to Olympia, which would eventually merge with Pabst. The Stroh Brewing Company acquired the brewery in 1984 and it stands so today. Although little remains of the original structures, the plant is still an impressive place, looming at the head of Phalen Creek.

 

[Revvy]

Heinie's

1947

 

[Revvy]

hmmm, I just found these, I can't find any info on the beer, but I wonder if they were the brewery that LD Carlson turned into Brewer's Best Kits?

Anyone know?

1947-48

 

[Revvy]

Never heard of this brand.

The Frank Fehr Brewing Company was in business from 1876 until 1964.

Frank Fehr was a native of Alsace (a section of western France with heavy German influence) and moved to the US in 1862. He worked for several breweries in different citys untill 1872 when he leased the Gerhardt Otto's old William Tell Brewery in Louisville on Liberty Street. He and his partner, Otto Brohm were successful as production increased from just under 600 barrels a year to over 12,000 in just 12 months. When fire destroyed the brewery in 1876 Fehr bought the site and built the City Brewery and continued to increase production. Frank Fehr died in 1891 and John F. Kellner took over as president. Frank Fehr Jr. was a vice president and became president of the brewery in 1909.

By 1901 Fehr's was Louisville's biggest brewer and joined four other Louisville breweries to form the Central Consumer's Company which lasted until Prohibition closed them down.

Fehr's refitted its Liberty Street facility when Prohibition ended and opened in September 1933 taking its place as one of the large regional breweries. In August 1940 Fehr's made the jump to using cans. Fehr's sales peaked in 1949 and it was the largest selling brand in Kentucky and Indiana. However, the brewery was under the same intense pressure from the big nationals as was every other small or regional brewer in the country. Also, Fehr's made the decision to push a new brand called "Liquid Gold" which ended up eating into the sales of their flagship brand, Fehr's XL.

As sales dropped Fehr's began a merry-go-round series of management changes as Frank Fehr III and his nephew Fehr Kremer battled for control of the company, switching places as the brewery's President. In 1957 Fehr's was again losing money and, hit by a lien for back taxes by the IRS, filed for Chapter X bankruptcy. It was reorganized in March 1959 with entirely new leadership. Liquid Gold had been dropped and the brewery was selling Fehr's Pasteurized Draught Beer, Fehr's XL, and Kentucky Malt Liquor/Lager. However, even though sales increased the brewery continued losing money. In 1964 it was closed and in 1968 the corporation was sold with Schoenling in Cincinnati buying the brand names and beer formulas. The last 7,000 barrels of beer were dumped into the sewers. The brewery site current tenant is a senior citizens housing development.

 

[Revvy]

Louis Neuweiler came to Allentown in 1891. Beermaking then was more than 100 years old in the Valley, its roots going back to the Moravian brewers in Bethlehem. Neuweiler hooked up with longtime brewer Benedict Nuding, whose business was at Seventh and Union streets. In 1900, Neuweiler bought out Nuding. In 1906, he took his oldest son, Charles, into the business that became L.F. Neuweiler & Son.

The Seventh Street location was too small for expansion, so in 1911 the Neuweilers purchased 4.5 acres at Front and Gordon streets and hired Philadelphia architects Peukert and Wunder to build the brewery. It got its water from an underground lake 900 feet below. Neuweiler ordered his own generators for electric power and had separate wells drilled.

Neuweiler opened at this location on April 28, 1913. That day, son Louis P. entered the business and its name became Louis F. Neuweiler & Sons, a name it would retain until 1965. (Louis P. Neuweiler later left the family business and became a local banking executive at Merchants National Bank.)

Neuweiler's truly was a family operation. Charles Neuweiler sometimes drove the horse-drawn wagon to Bethlehem loaded with barrels. The women in the family kept the books.

Neuweiler's also was something of an absolute monarchy. Generous to his family, Louis F. Neuweiler had a temper and little patience with those he regarded as lesser mortals. He once ripped the telephone out of the wall in frustration and told the operator she could go to hell when she couldn't understand the phone number he was asking for.

Louis F. died in 1929. It was during Prohibition and Neuweiler's was brewing only near beer with 3.2 percent alcohol and making mixers under the names Purity and Frontenac Pale. In the early 1930s, Charles Neuweiler turned down an offer to buy the brewery for $500,000 from gangster/bootlegger Arthur Flegenheimer, aka Dutch Schultz. According to son Theodore Neuweiler, his father said, ''We have always made honest beer,'' and ordered Schultz off the property.

At first, the post-Prohibition years were good for Neuweiler's. Its slogan ''nix besser,'' none better, was shared across the community. But by the early 1960s it found itself trapped between the growing market share of the beer giants of the Midwest and the growing preference for its lighter product.

On May 31, 1968, Neuweiler's closed its doors for the last time, $800,000 in debt.

Over the years, some of the equipment was sold. One of the stainless steel brewing tanks ended up at the Milford Park campmeeting grounds in Old Zionsville to be used for water storage.

 

[Pappers_]

Great thread, thanks for pointing it out, Revvy.

I've added my two contributions:

 

[Revvy]

Thanks, Paps!!!!

 

[Revvy]

Here's a few more I've come across. Not in any particular order.

 

[Pappers_]

"There's New Vigor and Strength in Every Drop" - classic!

 

[Ki-ri-n]

Fox Head Brewing Company.

I can't find any info on these guys except that their former brewery in Waukesha, WI is now a hazardous waste site...

There was a little blurb in a time line about them in "M" magazine.
"1899 The Milwaukee-Waukesha Brewing Co, Fox Head Brewery, is launched operating under that name until 1920 when it becomes the Fox Head Brewing Co in 1962, the firm is later purchased and the closed by G Heileman Brewing Co."

Part of the article:
http://www.mmagazinemilwaukee.com/index.php?src=gendocs&ref=FeatureBeer&category=HomeFeature

PDF of the Beer time line:
http://www.mmagazinemilwaukee.com/clientuploads/Home_Feature/beer%20history%20spread.pdf

The prohibition pic is the best in that PDF.

Sorry, no real ads.

 

[Revvy]

Ki-ri-n, this is cool, I'm going to add this to my Beer History links thread.

 

[Ki-ri-n]

HA! I just saw your post in there with the links

 

[Revvy]

I just found a ton more old ads, some for beers I've never heard of. Oyster Stouts recently got some press, and mentioned on here in the last week. Here's one from the 50's.

Trying to find out about it I found this interesting history of the Oyster Stout.

 

[Revvy]

This is cool. IPA's are Health Food.

In 1858, John and George Greenway, English immigrants, established the Greenway Brewery. Greenway brewed English-style ales and became the largest Syracuse brewery of the mid and late 1800's. At its peak, the Greenway Brewery was 6-stories high and occupied an entire city block along the Erie Canal. John Greenway was well-known for his magnanimity and generosity. In 1870 he held a barbecue on Clinton Square (in downtown Syracuse) to feed thousands of local residents who were hard-pressed by the economic depression of that time. Greenway was also famous because he convinced the city of Syracuse to import its water from Lake Skaneateles External, one of the Finger Lakes. Greenway even advertised his beer as using Lake Skaneateles water. By 1890, Greenway was the largest brewery outside of New York City and it exported beer to places as far away as Europe, Australia, and Asia. Greenway's brewery no longer exists, but John Greenway's influence remains. Syracuse city water is still piped in from Lake Skaneateles.

 

[Revvy]

This is the very first imported beer I ever bought, in 1987. It was available in the states since the 50's. It's the one I use as an argument that there has been an alternative to BMC available to folks like me since I was old enough to legally drink.

Double Diamond Burton Ale was a brand of British ale brewed from 1876 to 2003. During the 1960s it was advertised heavily by Ind Coope, especially on TV, with the jingle: "A Double Diamond works wonders, works wonders, works wonders. A Double Diamond works wonders, so drink some today!" Carlsberg UK discontinued general sales of the brand in April 2003, though a small amount continued to be sold in bottles for some months.[31] Carlsberg UK still sells a Burton Ale seasonally in its Draught Cask series but under the Ind Coope brand, not as Double Diamond.

 

[Revvy]

AHB wasn't the only brewery making "budweiser," believe it or not.

Schlitz, Miller and Others Made Beers They Called ‘Budweiser’



By ROGER M. GRACE



It was around 1876 that one Charles W. Conrad (also known as “Carl Conrad”) began bottling and distributing Budweiser beer, brewed for him by Anheuser & Co. of St. Louis. Budweiser means “from Budweis.” Conrad intended that his brew resemble the lager, light in color, produced in Budweis, a small town in Bohemia (now part of the Czech Republic).

He imported hops and barley from Europe so that the same ingredients used by brewers in Budweis would go into his beer.

Given that geographical names were not protectible as trademarks, it was foreseeable that if Budweiser became a success, rivals would seek to adopt that description. Conrad’s beer did, in fact, rapidly gain popular favor—particularly in California and Texas—and the name “Budweiser” was soon applied by others to their own brews.

Among those seeking to use the name “Budweiser” in a generic sense was the Joseph Uhrig Brewing Company. Conrad brought suit and a $4,175 judgment in his favor was upheld in 1880 by the St. Louis Court of Appeals. However, that victory—based on Uhrig’s labels and bottles imitating Conrad’s—was overshadowed by language in the opinion questioning whether Conrad had the sole right to use of the description “Budweiser.”

“Let it be granted that no one can have an exclusive property in the words ‘Budweiser Lager-Beer,’ ” the court said, adding:

“The injury done in this case by defendant to plaintiff was, not in calling the beer sold by defendant Budweiser beer, but in affixing to the bottles of defendant’s beer a mark calculated to deceive the ordinary purchaser into the notion that the bottled beer of Uhrig was the article so carefully prepared by Conrad, by whatever name it might be called.”

The implication was that others could use the name “Budweiser”—they just couldn’t pass off their brews as being Conrad’s.

Among others who started making “Budweiser” beer was The People’s Brewing Company which in 1899 introduced “New Brew ‘Budweiser.’ ” An ad in the Trenton (New Jersey) Times proclaimed: “As a tonic and strengthening beverage it will prove the best in the market.”

Schlitz also made a “Budweiser” beer. An 1891 ad in the Stevens Point (Wisc.) Journal listed the beers sold by the company in kegs. They were “Budweiser, Pilsner, Wiener, Erlanger, Culmbacher, and ‘Schlitz-Brau’.”

Another competitor was Fred Miller, whose successors are today marketing Miller Lite and other beers. An ad that ran in 1890 in the Bismarck (North Dakota) Daily Tribune said:

“Kuntz and Fisher assure their lager beer patrons that they need hare no fears of deprivation of their customary cool and refreshing draughts, as they have on hand a large supply of ‘original’ packages of Fred Miller’s celebrated Budweiser.”

Suit for injunctive relief was brought against Fred Miller Brewing Co. by Anheuser-Busch Brewing Assn., the new name of Anheuser & Co. It became owner of the Budweiser brand when Conrad assigned his rights to it in 1891.

A federal judge said at the outset of a written decision in 1898:

“Although it is undisputed that this designation has been employed by the complainant and its predecessor in business, for about 20 years, as the name of a special manufacture of beer, for which wide reputation and extensive trade has been obtained throughout this country and abroad, the name is distinctively geographical (referring to a place in Bohemia, Austria, called ‘Budweis’); and it is both conceded and indisputable that this use confers no property right or monopoly in such name, as a trade-mark.”

There was no suggestion that consumers were being duped by Miller. His labels and bottles did not resemble those of Anheuser-Busch.

Did the court, then, deny the injunction?

No. The judge found that although the trade name “Budweiser” was not protectible, per se, Anheuser-Busch had established unfair competition. Miller’s light-colored beer, resembling the plaintiff’s product, “was not called ‘Budweiser’ in good faith and ingenuously,” the jurist ruled, finding that “the object of the christening” was “to take the benefit of the reputation so established” by Anheuser-Busch for the beer it called “Budweiser.” Miller’s use of that same designation must, he concluded, be enjoined.

In June of 1905, DuBois Brewing Co. of DuBois, Pa. began manufacturing “DuBois Budweiser.” In 1908, Anheuser-Busch sued the brewery, but voluntarily dismissed its action the following year. Between 1920 and 1939, it sued nine other companies over their use of the word “Budweiser,” but did not reinstitute its action against DuBois until 1940.

nheuser-Busch long tolerated the operations of DuBois Brewery, maker of “DuBois Budweiser.” It did sue the small Pennsylvania brewery for infringement in 1908, but dismissed the action without prejudice the following year, supposedly because company president Adolphus Busch was in ill-health and conserving his energies.

It wasn’t until 1940 that it filed a new action, 35 years after the introduction of “Dubois Budweiser.”

The Associated Press reported on March 11, 1947:



The DuBois Brewing Co. of DuBois, Pa., contended in Federal District Court Monday that the name “Budweiser Beer” is a geographic and descriptive name and is not the exclusive name of the Anheuser-Busch Brewing Corp. of St. Louis.

Judge R.. M. Gibson heard arguments in a suit entered by Anheuser-Busch to bar the Pennsylvania company using the name Budweiser for its products.

“We have a great mass of testimony to show that where Anheuser-Busch Budweiser and DuBois Budweiser are sold together, there is no confusion,” Elder W. Marshall, former Allegheny county judge and counsel for the DuBois company, declared.

“The bartender knows his customers and knows which Budweiser they want,” he continued.

“Where a stranger asks for Budweiser, the bartender asks him, ‘Anheuser-Busch or DuBois?’ ”

Marshall said Anheuser-Busch had no exclusive right to the name when DuBois first used it in 1905 and that nothing has occurred since to justify issuance of an injunction against DuBois using the name.



Gibson held on Sept. 9, 1947, that “Budweiser” was not a geographic term as applied to the product of either litigant. The beer of neither brewer came from Budweis. And the word was not a mere description because there was no such thing as a Budweiser process for making beer. It was, plainly and simply, a trade name, he found.

Declaring DuBois to be an infringer in using that trade name, the jurist said:

“In the instant case the Court has had little difficulty in determining that in 1905, when defendant adopted its trade name, the name ‘Budweiser’ identified beer so marked to the general public as the product of Anheuser-Busch.”

As to laches, Gibson wrote:

“While the delay in bringing the action has been great, it must not be forgotten that defendant faced the fact that suit might again be brought when it consented to the withdrawal of the 1909 action, and that since the withdrawal it had notice that plaintiff was not consenting to its use of the trade name.”

The majority of a three-judge panel of the Third U.S. Circuit Court of Appeals saw it differently. Judge John J. O’Connell remarked in his May 12, 1949 opinion:

“Certainly we have found no case in which injunctive relief was granted after an inexcusable delay for a comparable period of time....In our view, this is not merely a matter of laches; Anheuser has been grossly remiss.”

O’Connell said of the dismissal in 1908:

“The conclusion is irresistible that the Association feared the outcome of its 1908 suit, and that the long delay prior to the filing of the instant complaint amounted to at least an acquiescence in use of the word by DuBois, which Anheuser should be estopped to deny at this late hour, if it was not an actual abandonment of the exclusive right as far as DuBois was concerned.”

The DuBois brewery was purchased in 1967 by Pittsburgh Brewing Company which continued to produce DuBois Budweiser. It ceased production in 1972 following an adverse decision in the U.S. District Court for the Western District of Pennsylvania.

The Associated Press reported on Oct. 1, 1970:



A 65-year court battle over the use of the name “Budweiser” by two brewing companies apparently came to a head Wednesday when a federal judge shut off the tap on “DuBois Budweiser.”

Judge Louis Rosenberg ruled in U.S. District Court that the name “Budweiser” is now the exclusive trademark of Anheuser-Busch, Inc., of St. Louis….

The two companies in the past reached several court agreements limiting the area in which the DuBois product could be sold, but each agreement was marred by charges of violation.

 

[Revvy]

The rest of the article;

This nation isn’t big enough for the three of us.

That was the gist of the resolution passed by the Board of Directors of Anheuser-Busch at its September 27, 1938, meeting.

There were, then, three sources of “Budweiser” beer in the United States: Anheuser-Busch; brewers in the Czechoslovakian city of Budejovice, known prior to the end of World War I as “Budweis” (or “Budveis” and a small brewery in DuBois, Pa.

Litigation efforts to end the production of DuBois Budweiser, which ultimately succeeded, were described here last week.

Anheuser-Busch had, until that 1938 board meeting, largely acquiesced in the importation of beer from Budweis labeled “Budweiser.” How could it not, given that “Budweiser,” in German, means “from Budweis”? (The city had been a German/Czech region where beer had been brewed since 1265, and from whence a beer labelled “Budweiser” was first marketed in 1795.)

In fact, in 1911, Anheuser-Busch expressly conceded the right of the two major Budweis breweries, Burgerliches Brauhaus and Cesky Akciovy Pivovar, to use “Budweiser” in the U.S. as a geographical description. Too, it committed itself not to sell its Budweiser in Europe. In exchange, the breweries dropped opposition to a 1907 U.S. trademark registration for “Budweiser,” conceding priority of use of that name in the U.S. by Anheuser-Busch’s predecessor.

Following the repeal of Prohibition in 1933, Anheuser-Busch resumed production of Budweiser, and imports from Budweis again reached our docks. There was limited marketing here of beer from Budweis which the U.S. producer contended was so labelled as to breach the 1911 accords. More that that, perhaps, was that Anheuser-Busch, rebounding after a meager existence during Prohibition, wanted to surge ahead with exclusive use of the name it had built up in the United States.

Two of its representatives went to Budejovice. Agreements were reached in January and March of 1939. Under them, the breweries in the city formerly known as “Budweis” could not use the name “Budweiser” on beer sold in the United States or its territories. For that concession, Anheuser-Busch paid $127,000.

That resolved the matter. ...But only for a time.

After World War II, the Communists took possession of Czechoslovakia. They permitted the export of only three beers: Pilsner Urquell, Gambrinus, and Budweiser Budvar—the latter being neither the oldest nor most popular of the beers from Budweis. Brewing of it had begun in 1895, a fact to be harped on in recent years by Anheuser-Busch whose precessor began manufacturing Budweiser in 1876.

Litigation flared after Anheuser-Busch began its expansion to western Europe in the late 1970s. The litigation has been ongoing—with more than 40 court disputes currently in progress at various points of the globe.

Budejovicky Budvar, the brewery in the Czech Republic whose beer is known in Europe as “Budweiser,” declined Anheuser-Busch’s offers to buy it out. And it snubbed proposals to divide the territory on planet Earth. The St. Louis Post-Dispatch reported in 1989 that the previous year, Anheuser-Busch offered a plan under which the Czech company have exclusive rights to market its Budweiser in eastern Europe, that the two concerns have contemporaneous rights in western Europe, and that Anheuser-Busch have the rest of the world.

National pride largely accounts for the resistence. Despite the fall of the Soviet Union in 1989, Budweiser Budvar remains state-owned.

In 1984, an appellate court in Great Britain ruled that both Budweiser beers could be marketed in the realm, holding that there was “no doubt here that there has been honest concurrent use.” Each combatant has won in nations, lost in others. This year, the Commercial Court of Brussels in January upheld Budvar’s trademarks in Belgium, the Netherlands and Luxembourg; in April, the Cambodian Supreme Court ruled in favor of Budvar; last month, a Metropolitan Court in Hungary sided with Anheuser-Busch, holding that “Bud” is not, as urged by Budvar, a geographical term connoting Budweis.

Last year, the Associated Press reported: “Budvar sells its lager to 30 countries, while Anheuser-Busch says Budweiser is sold in more than 80 others.”

Budejovicky Budvar has been sold in the United States since 2001 as “Czechvar.”

As to the respective merits of the two beers, the author of an article in the London Observer in 1998 offered this comparison:

“The U.S. beer one has a crisp, clean taste, no strong malt or hop character and is designed to be drunk cold. The Czech beer is fuller-bodied, more bitter. Its fans would find the American rival tasteless; drinkers of the U.S. brew would find the Czech one strange.

“Each is so different from the other that there is virtually no chance of confusion—whatever the trademark lawyers might say.”

 

[Revvy]

The image in this ad is by George Caleb Bingham, Daniel Boone Escorting Settlers the Cumberland Gap, 1851. Andeker was Pabst's top-end brand to compete with Anheuser Bush's Michelob. Some websites indicate it might have re-surfaced this year.

Berghoff Beer was a big deal in Michigan in the 80's, you went specifically to Chicago to get some of it. I don't remember what it tasted like, I think they also did a Bourbon, which I was more into at the time.

Succeeding generations (3rd and 4th) of the Berghoff family (Carlyn, Herman, Jan, and Peter, left to right in adjacent photo) continue to preserve the century-old ideals of its founder Herman Joseph Berghoff by consistently providing quality, service, and value for the generations of customers who return over the years. Carlyn Berghoff operates her own successful catering business, Artistic Events by Carlyn Berghoff Catering, Inc.

The Berghoff Restaurant's reputation for quality and individuality extends to its custom-made beverages. Berghoff Beer is famous for its full-bodied, all-malt taste based on an original, 100-year-old family recipe. Whether served on draft or in the bottles all of the Berghoff Beers are guaranteed fresh and produced with the same exacting standards brought by Herman Joseph Berghoff to America. Look for Berghoff regular, light, and dark, as well as distinctive seasonal brews such as Bock and Oktoberfest Beers. Savor "A Real Honest Brew."

Since Prohibition's end, The Berghoff has served its own private stock, single barrel Kentucky bourbon. The bourbon is 90 proof, aged 14 years. Enjoy Berghoff Bourbon at the restaurant.

 

[crustybutt]

I love old beer ads...from back in the day when men were men, men wore hats and horses didn't fart on television.

I miss the daily vintage beer ads post of a few months ago, though I thought it would have worked better if it was one cohesive thread. It would probably have been less likely to fall into HBT obscurity.

I found a bunch of old ads, Jpeged, so I thought I'd start a thread. And see if anyone else liked old beer ephemeria...And also hoped that people had some of their own...Especially you HBT'ers across the pond.

I'd loke to see how beer was marketed back in the day in Europe or Down Under.

Enjoy!

Some from Ballantine's Ale...

[/QUOTEmmjuhhhujhhhghhy

 

[Revvy]

Falstaff operated the old Burgie plant in San Francisco from 1972-1975. It was then spun off to Paul Kalmanovitz who operated it as a General Brewing plant until '78, scan thanks to Bryan Monaco. The plant started its life as the Milwaukee Brewery and after a number of name changes became the Burgermeister Brewing Company. Schlitz and Meister Brau of Chicago owned this plant before it was purchased by Falstaff.

Here's one with a tragic story.

Dow Breweries was a brewing company based in Quebec, Canada. It was formed in 1952 in the facilities formerly used by the Boswell Brewery (1843–1952) in Quebec City.[1] It was acquired by Carling O'Keefe and stopped its activities on March 31, 1966.[2] After purchasing Carling O'Keefe, the Dow brand came under the ownership of Molson, but disappeared from the Canadian market in the spring of 1997. Brands brewed by Dow included Dow Ale, Kingsbeer Lager and Black Horse Ale.

At the urging of Board president and academic Pierre Gendron, Dow Breweries supported the construction of the Montreal Planetarium, originally calling it "Dow Planetarium". It was completed in 1966 as one of many projects for the Canadian Centennial.
[edit] Downfall of the brewery

In August 1965, a patient presented to a hospital in Quebec City with symptoms suggestive of alcoholic cardiomyopathy. Over the next 8 months 50 more cases with similar findings appeared in the same area with 20 of these being fatal. It was noted that all patients were heavy drinkers who mostly drank beer and preferred the Dow brand, consuming an average of 24 pints of alcohol per day. Epidemological studies found that Dow had been adding cobalt sulfate to the beer for foam stability since July 1965 and that the concentration added in the Quebec city brewery was 10 times that of the same beer brewed in Montreal where there were no reported cases .[3]

Although Dow denied any responsibilty, the Dow Brewery in Quebec City temporarily shut down and the remaining beer was dumped into the Saint Lawrence River. At the time of the incident, Dow Ale was the number one selling beer in Quebec, however, as a result of the "tainted beer scandal" sales of the brand soon dropped dramatically never to recover.[4]

 

[Revvy]

 

[Revvy]

Here's some Michigan ones.

The Haas Brewing Company was founded in 1859 by Adam Haas in a log building that sat at the corner of Sheldon and Dodge Streets in Houghton, Michigan. The first brewery began operation with a 10 barrel copper kettle which produced a Porter and Lager beer that was distributed locally.
In 1875 the original log structure was replaced by a frame structure with a stone building where the company continued brewing for the rest of its history. As the regions population grew with the explosion of the copper mining industry, the capacity of the brewery increased its production of beer from 6,000 barrels in 1875 to 25,000 barrels annually soon after the turn of the century, where it was distributed widely throughout the Upper Peninsula region. After the repeal of prohibition, the Haas company operated in Houghton for about eight years before moving the business to a location in Hancock previously occupied by the former Park Brewing Company.
In 1880, the Haas brewery began bottling their beer in hand blown glass bottles originally manufactured by the DeSteiger Glass Company of LaSalle, Illinois. These early bottles used a Lighting Stopper bottle closures that were fashioned individually by hand, which proved very labor intensive and expensive. The Haas brewery bottled their beer in mostly amber colored 1/4 gallon glass bottles from as many as eight different manufacturers until 1905 when they switched to a clear (aqua) glass bottle using a cork cap closure. In approximately 1915 the Haas Brewing Company began using machine made bottles featuring paper labels. It was around this time that the Haas Company began using Chicago agencies to produce its advertising. Up until this time, the brewery only advertised itself in small ads in local newspapers.
After the death of its founder, Adam Haas in 1887, the brewery was incorporated with family members acting as executive officers and Board of Directors. Joseph Haas became President and Adolph Haas, his brother, became Vice-President and Collector. The four Haas daughters made up the original Board of Directors.
In August of 1901, after 42 years of ownership by the Haas family, the company was sold to a stock company comprised of local businessmen who kept the family name until 1952, when the company became known as the Copper Country Brewing Company. During this period of ownership, the brewery introduced several new beer styles in an attempt to appeal to different tastes, including an Extra Pale Ale. The beer was known as Copper Club and was produced for about two years until the business closed for good in 1954.

Frankenmuth's founding fathers brought the tradition of brewing to the mid-Michigan forests in 1845. John Matthias Falliers founded Frankenmuth' first brewery in 1857. Cousins William Knaust and Martin Heubisch opened the Cass River Brewery just north of the Fallier property in 1862, where the Frankenmuth Brewery continues to stand today.

The Cass River Brewery was purchases by Johann Geyer in 1874 and renamed Geyer's Brothers Brewing Co. For the next 112 years, the facility operated under many names including the Frankenmuth Brewing Co.

Ferdinand "Fred" Schumacher from Duseldorf, Germany, purchased the brewery one year before a fire destroyed most of the structure in 1987. The microbrewery continued operation following the ownership acquisition by Randall E. Heine in 1990. The nation's second oldest microbrewery was at peak production in 1996, distributing more than 30,000 barrels of locally produced microbrews across 25 states, when an F3 tornado struck our facility, causing several million dollars of damage. A brew pub was opened in 2003 and closed three years later.

It's been recently re-opened.

Kern's was a Port Huron and Detroit based brewery that I am researching for my book. KERN'S REACHED the pinnacle of its success in 1911, when its leading brand -- Cream of Michigan -- won the grand prize at an exposition in Paris.

 

[Revvy]

I found a bunch of odd ads not from brewers, but about beer, from various trade organizations. I have to do some more digging.

...As the exuberance surrounding legal beer began to fade in the mid-1930s, so did the sale of beer. The United States Brewers Association commissioned a separate arm, the United Brewers Industrial Foundation, to propagandize beer’s importance in American society,” says Skilnik. “The U.B.I.F.’s efforts were reflected in an informational campaign of print ads extolling the tax revenue benefits of a now highly-regulated industry, pamphlets that demonstrated beer’s use in the kitchen as a tasty food staple and condiment, and as a catalyst that helped shape early American history. While some of the industry’s early efforts to get beer into American households were often clumsy and heavy-handed, it was the beginning of one of the longest and most successful advertising campaigns ever. It was sometimes served up, however, with a frothy head of white lies.”

The Glass Container Association of America took out adds in response to the can manufacturers.

 

[Revvy]

And of course the "offending" comments from the Can industry.

 

[Revvy]

Don't know if anyone here has heard of Gerst beer? It was actually made by William Gerst brewing co. The Gerst brewing co. was started in Nashville in 1890's by a German named William Gerst. They brewed many traditional German lagers and some ales. They were one of the few breweries to survive prohibition in the South (they sold soda and near beer). In the 1950's they came out with Gerst Amber, it was a Oktoberfest style amber lager. Anyways they owned a restuarant named The Gerst Haus. Its is a German resturant with a beer hall feel. The restuarant was sold and so was the rights to the Gerst beer (the brewery closed in the 60's) The new owners had the Gerst Amber contract brewed by a brewery in Evansville, IN. that later went under. Until recently it was brewed by Pittsburgh brewery which just went under as well. Its scheduled to be made again but not sure when or who.

 

[Revvy]

With public opposition to the Volstead Act increasing month by month, in 1932, the
former Excelsior Brewing Company plant was sold to Irving Friedman. When
Prohibition ended, he spent about $2 million modernizing and expanding the plant,
which was renamed Kings Brewery, Inc. at 225-279 Pulaski Street, Brooklyn. They
resumed brewing beer. Their motto was "Kings Beer"Fit For a King." In the mid-1930’s,
local delicatessens and groceries in our neighborhood sold Kings Beer in 12 oz.
bottles at four for 25¢, plus 2¢ per bottle deposit. It was the lowest priced
bottle beer on the market.
In December 1935, the Kings Brewery was the first brewer in New York City to
offer beer in cans. However, the shelf life of the early attempts to can beer
was poor and it was only after aluminum cans were used that canned beer became popular.
The Kings Brewery closed down in April 1938.

 

[Revvy]

The Adam Scheidt Brewing Company was founded in the late 1870s and was incorporated in 1884. After Prohibition, the brewery thrived, brewing Valley Forge Beer, Ram's Head Ale, and Prior Beer. The brewery's name was changed to the Valley Forge Brewing Company in 1963 and , five years later, it was sold to Philadelphia's largest brewer at the time, C. Schmidt & Sons. It continued to operate as a branch of Schmidt's until 1975, when the facility was closed. Schmidt's continued to brew the Valley Forge and Ram's Head brands until the early 1980s, when Schmidt's itself finally ceased operations.

 

[Revvy]

...(The links in this post are evidently no longer here.)

 

[SHBSJon]

There quite a few collectors of old beer advertising. I have been a member of the BCCA (Brewery Collectibles Club of America) since 1984 when it was known as Beer Can Collectors of America. Our National Canvention was in September in Covington Kentucky. I specifically collect 5 liter cans (mini-kegs) so I am not well versed on the ads, but there were thousands upon thousands of items available for sale or trade at the show. Lots of other advertising as well, like neons, lithograpghs, letterheads, reverse-on-glass signs, trays, you name it. If if has to do with beer, there is probably someone who collects it.

 

[merkinman]

Great thread here. Any ideas on how I might get my hands on the Ballantine ad with John Stienbeck? I have been searching for one for years.

 

[Ki-ri-n]

Have you tried contacting Vintage-Ads.com Your place for Classic Retro Magazine Ads ?

 

[passedpawn]

Hope this wasn't already posted... a bunch of old beer commercials. Looks like local Buffalo NY brands.

http://www.forgottenbuffalo.com/forgottenbuffalosounds/soundsofbuffalobeer.html

 

[Revvy]

Evidently Schlitz had a thing for creepy clowns.

 

[Revvy]

Some more assorted.

Interesting, and Guinness Ad geared towards African Americans?

 

[Revvy]

 

[Fly_Rodder]

I was going to post the Greenway ones. It was one of the only ones I've seen that advertised something other than pilsners. I don't know how many pre-prohibition beer advertisements were for something like stouts, IPAs, and such.

 

[Revvy]

The Beer for Santa thread got me interested in taking a look at vintage beer ads that Ole St. Nick appeared in. We know that there's a ton of classic ads of him with coca cola, but I thought there would be quite a few of him enjoy our favorite drink as well.

Some may have already appeared earlier in this thread so my apologies for any repeats.

This 1929 ad from a Quebec magazine shows Santa Claus joining Mom and Dad for a nice cold glass of Molson beer, as their little girl looks on.

1948 Budweiser Beer Santa's Christmas Feast Print Ad

Nippon Beer poster circa 1930

Google doesn't give me much on Boswell's except that it was from Quebec.

Evidently Santa must do most of his beer imbibing in Quebec....

Guinness

Cuba represents....

I've mentioned it several times that I'm fascinated with the almost tragic history of Falstaff brewing.

The consumer's brewing company was one of the small regional breweries that was killed off during prohibition. A little bit of their history is here. The interesting thing I found about this particular ad was that it sparked the ire of the women's temperance movement.

And interestingly enough this one, though not vintage is catching these days for it's portrayal of Santa and beer, and butts....Evidently in 2007 this label was banned in Maine, the later rescinded.

PORTLAND, Maine (AP) — It's a bit late for the holidays, but the state's beer sellers are now free to let Santa's Butt Winter Porter sit on their shelves.

The Maine Bureau of Liquor Enforcement had blocked a beer importer from selling the brew, along with two beers with labels depicting bare-breasted women. Those decisions were reversed after the state attorney general's office determined that the company probably would win the lawsuit the American Civil Liberties Union filed on its behalf last month.

Chris Taub, an assistant state attorney general, said Friday a court probably would find the beer labels in question to be protected under the First Amendment.

State officials had barred the English-made Santa's Butt out of concern its label might appeal to children. It depicts a rear view of a beer-drinking Santa sitting on a "butt," a large barrel brewers once used to store beer.

The other previously banned beers feature paintings of bare-breasted women on their labels. One of the paintings hangs in the Louvre — Eugene Delacroix's "Liberty Leading the People" — and the other was commissioned by the importer, Belchertown, Mass.-based Shelton Brothers.

The company was notified of the reversal in a letter dated Dec. 22, but owner Dan Shelton was out of the country and didn't learn of it until this week.

Shelton, whose company has challenged similar bans in other states, said Thursday he has no plans to drop his lawsuit because state law still allows officials to deny applications for beer labels that contain "undignified or improper" illustrations. About a dozen beer and wine labels, out of 10,000 to 12,000 reviewed, are rejected each year on such grounds.

"You can't have a law based on propriety and dignity. It's too vague," Shelton said.

Taub said his office is reviewing the rule about undignified or improper illustrations but declined to comment further.
Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

 

[Pappers_]

Those are great, Revvy, thanks for sharing!