Miller Lite Commercial

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RickS

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Has anyone seen the Miller Lite commercial where they state, "Brewed for 21 days"? Aren't most beers brewed for that length of time or more?
 

Hammy71

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Some professionally brewed beers are done faster, and some longer. It's just another example of a commercial stating the obvious for uninformed consumers.
 

Cheesy_Goodness

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Yep, pretty par for the course. Triple hopped, cold brewed (even though they probably mean cold fermented), etc are all basic things that are done anyway, but saying it in a commercial sounds impressive.
 

Beernik

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I left my last two lagers in the primary for 21 days before racking and lagering. Fermentation had definitely slowed after 6 days. I was going to let it sit for another week for a diacetyl rest. It ended up being two weeks because I got sick.

I let it lager for 3.5 weeks, so 48 days total. Could have been 41 days.

So, here's the question: does "brewed 21 days" mean fermented or fermented and lagered?

Fermented 21 days seems long. Fermented and lagered 21 days seems short but wouldn't surprise me for a tasteless and heavily filtered beer.

If I'm doing an ale, it's done fermenting in 7 - 10 days. I usually wait until the next weekend to bottle. So, it would be 14 days brewed.
 

itchygomey

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I've read that Bud goes from grain to glass in 28 days so 21 doesn't seem off track for the entire process.
 
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