Diaperload
Well-Known Member
So Molson has a new advertising gimmick. They place these fridges all around Europe and if you have a Canadian passport, you can use it to unlock a stocked fridge filled with beer....for free.
Not sure how many of these fridges are around Europe but the gimmick is cool in my book.
http://mentalfloss.com/article/53071/meet-beer-fridge-opens-only-canadians
Not sure how many of these fridges are around Europe but the gimmick is cool in my book.
Next time you backpack Europe, it may be a good idea to take along your closest Canadian friend. You just might end up with all the free beer youd ever want.
To bolster national pride, Canadian beer company Molson placed beer fridges across Europe, from the streets of London and Brussels to the pastures of Belgium. Inside those fire engine red fridges? A free stockpile of Canadian suds. (Instead of planning a pub crawl through Europe, might we suggest a fridge crawl?)
A public fridge chock full of free beer may sound like heaven to some, but theres a problem: Its locked. And theres only one way to open ityou have be Canadian. The fridge will open only if you scan a Canadian passport. A webcam inside snaps a photo of the passport, unlocking the swill when it recognizes the document as 100 percent official maple leaf.
Its an advertising stunt, of course (Molson recently reintroduced the old I am Canadian slogan), but the ad company in charge, Rethink, says that more fridges may be on the wayincluding at the winter Olympics in Sochi, Russia. Incidentally, if youre one of those Americans backpacking the continent with a Canadian flag stitched to your bag, its time to fess up. Because when a local asks you to open the towns Molson fridge, your cover will surely be blown.
Read the full text here: http://mentalfloss.com/article/53071/meet-beer-fridge-opens-only-canadians#ixzz2jZ5FL5bU
--brought to you by mental_floss!
http://mentalfloss.com/article/53071/meet-beer-fridge-opens-only-canadians