And if you don't have the means or money, or space for that, you can do what many of us do and rig up a swamp cooler.
A tub, frozen water bottles, water, a tshirt wick and a fan, and sometimes even rock salt. I have been able to get the water in the bath to the mid 50's and the fermenter itself in the low 60's with this method...
Some folks even use a garbage can as their swamp cooler.
If you search for threads about swamp coolers, you will see all manner of variations, but the principal is the same, and ice bath for the first 3 days or so of fermentation.
Yes, these are for ales....all yeast have on their labels the range of temps for them..below and they flocculate out (go to sleep) and too high they produce off flavors....mosts ale yeasts are in the 55 to 70 range, and most lagers are in the 54-freezing range.
So for ales you really ywant to get you temps donw into the low 60's ideally.