Bud Light tries to look crafty

[singybrue]

I'm convinced. I''l pick up an 18 pack right away! :rockin:
http://fortune.com/2015/12/17/bud-light-design-craft/

 

[A2HB]

Good for them.

I'm still not drinking it and no real beer drinker will either. But still, good on them for the marketing tactic

 

[soccerdad]

I'd try one .. for a quarter or less. Any more than that and the sody pop drinkers can have 'em all.

 

[BreezyBrew]

Just think of all the millions of dollars they wasted to change the look of their can... I bet those d bags could tell you exactly how much.

 

[slym2none]

Yeah, it still says Butt Wipe on the can. No amount of font-changing will make that beer any different.

 

[cilestiok]

It must taste awesome now!

 

[day_trippr]

About all this is gonna do is confuse people that actually drink that swill...

Cheers!

 

[PlexVector]

"And it looks a lot like a craft beer.For the first time in eight years, Bud Light has a new look. The new beer can design is still the brand’s trademark blue, but the designs—including the reintroduction of the historic “AB” brewer crest for the first time in 14 years—imitate the intricate prints on many craft beers. The brand, which is owned by Anheuser-Busch InBev BUD -0.26% , is also working on a new tagline in time for the Super Bowl."

“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” Bud Light’s vice president of marketing Alexander Lambrecht said in a press release. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”

okaaaaay...but the beer is still the same inside, so really no true difference where it really counts.

Full disclosure: My SWMBO used to own an ad agency that specialized in branding, so I understand the marketing thing, but they come off like they really changed something important about the brand! Yea right!

 

[BreezyBrew]

"And it looks a lot like a craft beer.For the first time in eight years, Bud Light has a new look. The new beer can design is still the brand’s trademark blue, but the designs—including the reintroduction of the historic “AB” brewer crest for the first time in 14 years—imitate the intricate prints on many craft beers. The brand, which is owned by Anheuser-Busch InBev BUD -0.26% , is also working on a new tagline in time for the Super Bowl."

“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” Bud Light’s vice president of marketing Alexander Lambrecht said in a press release. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”

okaaaaay...but the beer is still the same inside, so really no true difference where it really counts.

Exactly, when you're a highly paid corporate ****** bag you get paid a lot of money to blow a lot of hot air up everyone's ass.

 

[drainbamage]

Designed the hard way, no doubt.

 

[PlexVector]

Exactly, when you're a highly paid corporate ****** bag you get paid a lot of money to blow a lot of hot air up everyone's ass.

Yea but the sad thing is...it works!

 

[Sailingeric]

Way to polish that turd AB!!!

 

[bucfan1234]

I am not a beer snob, but I have to say that Bud Light is the worst beer on the market.

 

[Devon]

The Absolut Vodka people are gonna be pissed Bud stole their font.

 

[slym2none]

The Absolut Vodka people are gonna be pissed Bud stole their font.

Sue like Lagunitas!

 

[itsnotrequired]

'you don't sell the steak, you sell the sizzle!'

 

[hotwatermusic]

The dog and pony show continues. So what? As they continue to absorb craft brands and try to steal craft nomenclature or craft esthetics, they just shift the paradigm further away from anything they grasp. It sucks to be the kid nobody wants to sit next to in the cafeteria. Some day craft beer will brag about being bath tub brew and they can try and be that as well. I still need a 12er of something to bring to parties I feel required to attend. Bud Light, you and your snazy new get up got my vote.

 

[brewcat]

It doesn't look like craft beer cans I see. It looks more like a retro Bud Light can. Craft beer cans aren't usually that restrained.

 

[AZCoolerBrewer]

Would you believe that Bud Light is the #3 most popular beer in the world holding 2.8% of the total market share behind China's Tsingtao and Snow beer.

 

[slym2none]

It boggles the mind.

 

[schematix]

Designed the hard way, no doubt.

This tag line really cracks me up... cause you know... running an automated brewery from a control room in another building is really 'the hard way'.

 

[PlexVector]

The Absolut Vodka people are gonna be pissed Bud stole their font.

Designed the hard way, no doubt.

Would that be the beer or the can?

 

[m00ps]

"It’s a design that truly stands out from what’s become a sea of sameness in the light beer category"

Im surprised the universe didnt collapse into a black hole from the sheer irony of this statement

 

[cilestiok]

"It’s a design that truly stands out from what’s become a sea of sameness in the light beer category"

Im surprised the universe didnt collapse into a black hole from the sheer irony of this statement

Well SOMETHING has to set them apart, right?

 

[mmb]

This tag line really cracks me up... cause you know... running an automated brewery from a control room in another building is really 'the hard way'.

Making that consistent of a product at that volume from variable sources and ag products isn't hard? Please, tell me more.

New can looks cool. I'm not buying it but someone sure is.

 

[steveoatley]

Well SOMETHING has to set them apart, right?

You know what would set them apart ?

Making a product that tasted 'good' ( not great, just good would help go along way )

S

 

[Billy-Klubb]

Making that consistent of a product at that volume from variable sources and ag products isn't hard? Please, tell me more.

New can looks cool. I'm not buying it but someone sure is.

are we going down that road again? McDonald's make the best burgers since they are consistent in high volumes. no matter how many times they change their packaging.

 

[mmb]

Making that consistent of a product at that volume from variable sources and ag products isn't hard? Please, tell me more.

New can looks cool. I'm not buying it but someone sure is.

are we going down that road again? McDonald's make the best burgers since they are consistent in high volumes. no matter how many times they change their packaging.

You should try it, you can really taste the beechwood.

 

[Billy-Klubb]

You should try it, you can really taste the beechwood.

y u no PKU, bhraw?

 

[mmb]

*chuckle*