My father-in-law is in upper management for a large supermarket chain in the SE US, and with that he interacts with a lot of the sales/marketing folks for the major beer distributors in his area. And because I'm his son-in-law, the two main beer reps (one for Bud, the other for Miller/Coors) essentially fight for my affection when I'm around (we attend a lot of charity functions where both are present). Thankfully they both also distribute some decent beers (one carries Sam Adams, the other has Dogfish Head) so I can at least drink good beer when I'm around them and not piss them off. The great thing is that I never have an empty beer when I'm around them, if I'm drinking a SA, the other rep will buy me one of his beers, bring it to me and take the competitors beer and toss, and then the other will do the same in a never ending rotation. It's a good problem to have. The moral of this story is both of the reps really do think that their respective swill beers are really the best beer that there is. I once had the Bud guy give me a 10 minute diatribe about how Bud Light is so delicious because of the fresh hops and other fresh ingredients that they use in it. Another benefit of knowing these guys is that they both attended my bachelor party last year, and they paid for our entire tab at the nudie bar... I lost count of the number of lap dances that they bought for me, I'd sit down from one, and another girl would walk by and they'd grab her and make her grab me for another dance. Again, no complaining from me!