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  1. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    First of all, respect. Unlike certain Belio-Brazil-Afrikkans businesses, Sierra Nevada want to be where they are wanted. [side note] A representative from a large local brewery recently told me of an industry hob-knob event he attended. One of the the notables at the table was a corporate...
  2. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    Was this the final gauntlet thrown in the Budweiser/Craft Brewing pissing contest? Craft Beer vs. Budweiser: How Small Brewers Are Winning Back the Neighborhood Mar 02, 2016 article by A.C. Shilton in Yes! Magazine The accompanying illustration by Jennifer Luxton is equally inflammatory...
  3. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    OK, this didn't creep me out until I got that nagging feeling and YouTubed This is How a Driverless Truck Works, from Bloomberg, yo... so you know it's legit.
  4. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    Woke up to a new story in the Growler Magazine, who broke the Northern Brewer acquisition story locally and was the credited source for many of the national news outlets who are now all over it: Indeed Brewing pulls homebrew kits from Northern Brewer’s shelves :mug: Indeed Brewing is...
  5. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    As I sit drinking a Sierra Nevada Narwhal Imperial Stout (IMHO one of the 10 best beers out of North America), I can't help but feel a swell of pride in this community of passionate home brewers. As I stated in my original post, I hoped this was a hoax. I really wanted to wake up and find out...
  6. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    This is precisely why you create a shadowy last-page-of-the-phonebook company like ZX Venutres. You keep the transaction as quiet as possible to mitigate the attrition rate (sounds like a wicked hip-hop lyric). I supposed they got doxed in a way, I'm sure this is not how they wanted it to go...
  7. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    Look at American pseudo-colonialism since World War I. We let other European countries do most of the dirty work, get into their messy wars late in the game with tons of fresh meat, then we clean up an equal or greater share of the spoils once they drop out. See: Germany, Korea, (almost...
  8. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    OK, this seems like a complete non sequitur but I'll bite. What if the toy store is Toys 'R' Us? This is the face of monopolistic market crushing: According to the New York Times OCT. 1, 1997: "Toys ''R'' Us, the dominant player in the nation's cutthroat toy business, violated Federal...
  9. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    I love a good light (not LITE) lager. I'm from a part of the U.S. where community breweries thrived before prohibition. We have higher-than average populations of northern European constituency and we still love our no-big-deal beers! Hamm's, Grain Belt and Schmidt were local favorites that...
  10. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    Northern Brewer WAS my LHBS. The only other option in my market was Midwest Supplies and they too are now on the InBev train. Aside from the obvious monopolistic, all-consuming assimilation of anything beer related, InBev now has the opportunity to influence the source from which the majority...
  11. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    If you wonder about InBev's motives for acquiring Norther Brewer, let's take a look at the man with the plan: ZX Venture's "Global VP of Homebrewing" (really? drumroll...) Cassiano Hissnauer! According to LinkedIn (the one time ever it has been useful for anything) his Education includes (in...
  12. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    ZX Ventures... such a transparent, non-evasive, last-entry-in-the-phone-book name! :smack: The pattern is pretty solid, buyout with promises of creative control or blad-diddy-blah. Then, within a year or two, the people whose passion built the business eventually bail. Goose Island...
  13. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    RETCON! A new original manuscript of the Massachusetts Declaration of 1774 has surfaced in which the original complaint regarded taxation on a shipment of the East India Company being held in harbor by the British until duty was paid on the cargo. Turns out it was Ale not tea and, by virtue...
  14. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    The first glimmer of what's happening right now actually appeared as a joke in response to a November 2011 article about Bud Light Platinum being released specifically (unironically) to pit against the craft brewing market. Funny and pathetic. We all know how well that worked and why it will...
  15. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    The exact quote is "Corporations are people, MY FRIEND" . If you don't say "my friend" I don't know you're being sincere. When people feel compelled to begin their statements with "Honestly" or "To tell you the truth", I assume they have to make a distinction between when they are and aren't...
  16. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    First off, I can tell you are over 30, cuz you don't accept the Interwebz as a primary news source! This is the main reason I kept quiet for almost 2 weeks. I knew all I had to do was drop a pebble in this pond and the ripples would eventually find the shore. :) Nah, ya don't. Skepticism is...
  17. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    True story: Monsanto has sued farmers whose crops are shown to be cross-pollinated with Monsanto proprietary grain. How much of a stretch is it to imagine AB/InBev/SAB/Miller/Coors/notMillerCoors trying to shore up not only access to yeast strains but buying or creating BIOPATENTS on those...
  18. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    Few things that start with people being rounded up ever end well.
  19. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    I really didn't want this to be true. I apologized personally.
  20. U

    PLEASE let the Northern Brewer buy-out be a hoax!

    A source close to Northern Brewer told me today that AB/InBev/SAB/Miller/Coors recently have quickly and very quietly acquired Northern Brewer and Midwest Supplies (merged in 2013) ! At first I didn't get why InBev would care about a little local company with only 3-4 retail outlets. My...
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