My local brew store stocks lots of wine stuff. I actually see people dropping more cash on wine than beer.
As a 25 year old I fit the category of young, but the 40-50 years doing wine drop some serious money.
Just to add some fuel to the fire!
One of my favorite bars does $1 domestic drafts and my friends don't like "dark beer". With the table loaded with beer(mostly coors light) I always sneak another light beer in. Taste tests show none of them notice and most of the time guess that coors light is...