what are rustic grains?

http://www.sierranevada.com/beers/ruthless.html

I'm surprised SN stooped to that level. Love the beer though.

 

It's a pretty common term for rye, spelt, and so forth in malted or unmalted versions.

What's your objection?

 

Never heard rustic be applied to beer grain ever before. Sounds like marketing to me not a common descriptor, for beer at least.

 

A business is marketing? Stop the presses!

You gotta understand most people have no idea about any brewing terminology.

 

brewing is a business.

 

Yeah, they'd have to explain what is meant by rustic before I get into much of a discussion about it.

 

Just so long as they don't start triple-hopping their beers.

 

You have to put your grains in a Rusticator. They even sell them in small sizes perfect for the homebrewer, and they're only an intermediate level DIY project.

 

"Rustic" is hardly a new descriptor. The BJCP uses it to describe hops and haze. People talking about saisons talk about rustic qualities, including the use of rye. This old article about Sahti notes the "rustic" contribution of rye: http://www.brewingtechniques.com/library/styles/6_4style.html. Frankly, I've seen rye described as "rustic" more often than not, across multiple writers in multiple decades.