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I went "pro" - What it actually takes to do so

Discussion in 'General Homebrew Discussion' started by Cape Brewing, Feb 1, 2013.

 

  1. JohnP24

    Member

    Posted Apr 5, 2013
    Just read the entire thread, great read! As others have said and many more will surely agree, "can we live vicariously through you?" 99% of us do not have the kahonas (read conicals) to take on the bureaucracy and up front costs just to possibly make a few bucks. I commend you and your partners for chasing the dream!

    Its obvious you want to assist others attain their dreams. Perhaps you should talk to Jim Koch to see if he would be willing to mentor you on growing your business and hopefully avoid some pitfalls he encountered from knocking on bar doors hoping for a cold call sale to purchasing his last piece of equipment.

    Wish my company had customers in MA so I could swing by.
     
  2. 454k30

    Well-Known Member

    Posted Apr 5, 2013
    Good thread. The info on the need for Sanke kegs was really good. Where did you guys source the kegs?
     
  3. Darwin18

    Well-Known Member

    Posted Apr 5, 2013
    Cape - Sorry if this has been asked already, but how are you controlling your fermentation temperatures? The image on your brewery website shows fermenters set at different temp ranges.
     
  4. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 5, 2013
    PID controlled manifold and solenoids hooked up to a chilled glycol reservoir and pump. We jacketed the fermenters in simply soft drawn copper coils and then wrapped them in that silver foul lined bubble-wrap insulation.

    Works like a charm. We can drop 45 gallons of wort down to 33 degrees.
     
  5. Darwin18

    Well-Known Member

    Posted Apr 6, 2013
    Where did you obtain the PID controlled manifold, or is that a build that you guys did?
     
  6. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 6, 2013
    We built it
     
  7. yeager1977

    Well-Known Member

    Posted Apr 6, 2013
    By "we" you mean Frank right?
     
  8. paulthenurse

    Fecal Transplant Super Donor

    Posted Apr 6, 2013
    Holy crow!!!!


    Yeager making two funnies in as many weeks. Surely the apocalypse is upon us.
     
  9. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 9, 2013
    In an attempt to actually keep this thread helpful and not have it turn into yet another thread completely ruined by a certain... nurse...

    Another thread was talking about a surety bond and what it was all about so I thought I would give my quick two cents.

    A surety bond, in general, is nothing more than an "insurance policy" that someone could take out against another party who owes them money. For brewers, surety bonds come into play when applying for your federal, TTB Brewer's Notice (your federal brewing license) and it will likely be needed for your state license as well.

    It is an "insurance policy" for the Feds and State that you're going to pay your excise and other taxes. If you don't... the Feds/state will go after the insurance company and collect that way. They'll alllllways get their money.

    The amount of the surety bond is dictated by your projected sales and what you actually pay.... is a fraction of what the amount of the bond is for. I don't remember what the amount of ours is for but it isn't much (I wanna say $5k) and it wasn't that expensive.

    and there you go.
     
  10. Komocabo

    Well-Known Member

    Posted Apr 9, 2013
    Thanks Cape. Good info and keep it coming!
     
  11. Norselord

    Well-Known Member

    Posted Apr 9, 2013
    The bolded is a huge mistake. Make your food as good or better than your beer. As a matter of fact, I highly encourage you to incorporate your beer in at least 50% of your recipes. Search around for recipes made with beer -- this will set you apart.

    The underlined and italicized portion of your quote is why your pub could fail in Minneapolis -- home of the proud Vikings (Jennings for 300yards total against the cheesepuffs this year...)
     
    Trippel-A and SmokeAndBeer1 like this.
  12. Ryush806

    Well-Known Member  

    Posted Apr 9, 2013
    Great info cape! I really like these little factoids that you let us in on that are something a typical business doesn't have to go through.
     
  13. tyzippers

    Well-Known Member

    Posted Apr 10, 2013
    Going to have to agree here. Brew pubs are restaurants first and a brewery second. Most people will judge mostly by how good the food is. The beer is an afterthought. Not to say there aren't people that will go specifically for the beer, they exist, but are the minority.

    Just my $0.02 and experience. Carry on.
     
    Trippel-A likes this.
  14. Whalewang

    Well-Known Member

    Posted Apr 10, 2013
    Maybe their business plan doesn't have funding for a full kitchen which could be quite costly.
     
  15. WissahickonBrew

    Well-Known Member

    Posted Apr 10, 2013
    Let's respectfully agree to disagree! :p

    A brewpub is for great beer first, food is secondary. Fine dining at five star restaurants is for great food first, your beverage is just to wash it down.

    I just visited a brewpub that opened about a year and a half ago. They had about 7 taps going, the place was full, the beer was OUTSTANDING! Fresh, crisp and delicious! They also served very simple foods like deep fried chicken fingers, french fries, hot dogs, you get the picture. We had some food, felt a little guilty about the high fat/salt content because we like to eat healthier, but it was just enough to satisfy, and make us ready for MORE BEER!

    Let the establishments with a passion for cooking provide elaborate menus, but when you want great beer, head to the brewpub! :mug:

     
    glenn514 likes this.
  16. Norselord

    Well-Known Member

    Posted Apr 10, 2013
    OK.

    The poster probably meant "nothing special" in a different way.

    Personally, I couldn't stand running a business where everything wasn't at least intended to be special. I have been to plenty of places were everything was excellent, but one of the following was subpar: atmosphere, price, food quality, service, wine menu, beer selection, location -- as a result of just one of these being off, the entire experience can be subpar.

    I hate to leave a place where the drink is good, just to go get something good to eat...
     
  17. JeepDiver

    Well-Known Member

    Posted Apr 10, 2013
    Several of the Breweries around Denver, and surrounding areas just have deals with a couple of food trucks to stop by on Saturdays, and a few nights a week. The Brewery doesn't have to deal with all of the requirements of a resturant, and the patron's get good grub, that they can bring in, and the food trucks get some extra business that they otherwise wouldn't.
     
    MacDub7 and SmokeAndBeer1 like this.
  18. LovesIPA

    Well-Known Member

    Posted Apr 10, 2013
    Yeah I was going to add that too, JeepDiver. There is a local brewery just getting off the ground here in Sacramento (Track 7) and they operate out of an industrial park between an auto repair shop and an iron fab shop. They have two side by side bays with picnic tables and when they're open there's usually a food truck parked right in front. Not only do you usually get decent food but a good variety because it's rarely the same truck. It also doesn't hurt that their beers are exceptional.
     
  19. Clonefan94

    Senior Member

    Posted Apr 10, 2013
    This is a great idea and we have a brewery here that does this exact same thing. Both the Brewery and the Food Truck seemd to be raking in the cash last Friday

    I think though, in the case of the first post of what we are talking about here, if you are doing a "Brew Pub" where you are actually making and serving food, don't let the food be an afterthought. The beer may attract people to your place originally, but the food is what will keep them coming back. Again, this is for those who actually plan on serving food. Once you get a kitchen going, weather you serve a $40 steak or an $8 burger, you are subject to the same rules and regulations. Might as well take some time and thought and do it right.

    Don't forget to have someone with a little kitchen/cooking experience help you out as well. No matter how good your beer is, if the food is bad and service slow, that will reflect on your establishment more negatively than any good reviews of your beer will help it.
     
  20. tyzippers

    Well-Known Member

    Posted Apr 10, 2013
    All good points. I was referring to specifically a brewpub. If you're a brewery brewing beer as your main source of income and distributing it as such, then I agree that the beer is the first and foremost concern.

    A brewpub, where the beer is sold on premises only, I will still, respectfully disagree. To each our own! I wish good luck to all those living the dream!
     
  21. AZ_IPA

    PKU  

    Posted Apr 10, 2013
    Cape's gonna love the direction this thread took. :D
     
  22. ghosthef

    Well-Known Member

    Posted Apr 10, 2013
    Very nice write up! I went to tell my wife about it as we have played around with the idea of going pro as well...before I could start reading the thread she explained what we needed to do. Guess that's what I get for marrying a compliance analyst from the wine and food industry. Still,...very nice write up and really good for forecasting our timeline and financial requirements...just have to finish up the business plan and start securing financing...
     
  23. herc1354

    Well-Known Member

    Posted Apr 10, 2013
    I can't seem to find your website, would mind posting it?
     
  24. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 11, 2013
    In my sig
     
  25. Hugh_Jass

    Well-Known Member

    Posted Apr 11, 2013
    would you mind sharing a link for the sankes with the screw type spear?
     
  26. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 11, 2013
    Pacific Brewery Systems

    ... not sure i would go with these kegs again. At first, I think we were psyched because we figured we would unscrew the spears and give the kegs a really good cleaning but up until this point, we have unscrewed a grand total of zero kegs so I'm not sure it is really needed. Also... since the spears unscrew, we've had issues with one of our accounts spinning off the spears when they go to un-tap the keg.... and then not being able to get the tap off the spear (that's a bad situation).

    We've been able to lock them down really tight so I don't think we'll have the issue again but like I was saying, I'm not sure I would go the "removable spear" route again.
     
  27. brewmcq

    Well-Known Member  

    Posted Apr 11, 2013
    Lol

    My friends own and run Twenty2 Vodka.. I kept bugging them for a tour and was told "man, you're gonna be disappointed.. There's nothing to see. Basically a big empty room with some big stainless garbage cans."

    Dammed if he wasn't right.. Lol
     
  28. paulthenurse

    Fecal Transplant Super Donor

    Posted Apr 11, 2013
    No sheet!

    I have bad news for you folks. Big Iron Brewery only exists in the mind of a severely autistic boy living in a state run institution just outside of Boston.
     
    electrolight likes this.
  29. Indytruks138

    Well-Known Member

    Posted Apr 11, 2013
    Good thing he runs Bog Iron Brewing not Big Iron.
     
  30. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 11, 2013
    Uggg. Don't encourage the nurse. It'll only make it worse.
     
  31. Hugh_Jass

    Well-Known Member

    Posted Apr 12, 2013
    Would they work for a home brewer's bar?

    Having worked with them, would you say they're easier to clean than a regular sanke with the split ring?

    I'm considering dumping my cornies for sankes.

    Congrats on the brewery, btw. Sounds awesome.
     
  32. tdhickey

    Well-Known Member

    Posted Apr 12, 2013
    This is very, very true. I have been to a lot of brewpubs with great beer and ok food, they are easy to get into. A place with great beer and incredible food is always packed. Plus people will stay and drink beer while eating their food!
     
    MacDub7 and Trippel-A like this.
  33. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 12, 2013
    I still use cornies at my house and I will never switch.

    Sankes are going run you a solid $100 a pop, not counting the keg connectors to switch over. Cornies are still going to be dramatically easier to clean no matter what and I don't see a single benefit of kegging in sankes over cornies. I know cornies are getting more difficult to cone by but they aren't $100 a whack yet.
     
    BigFloyd likes this.
  34. Hugh_Jass

    Well-Known Member

    Posted Apr 12, 2013
    How do you guys clean your brewery sankes?
     
  35. Cape Brewing

    DOH!!! Stupid brewing...  

    Posted Apr 12, 2013
    We (meaning "Frank") built a keg washing machine. We cycle hot water, pbw, fresh water, sanitizer, etc, through them with a pumping station.

    Cornies are about 8.7 million times easier.

    Bars don't exactly have ball lock connectors though.
     
    Hugh_Jass likes this.
  36. TrickyDick

    Well-Known Member  

    Posted Apr 13, 2013
    When I swapped my home built kegerator for a perlick draft system, the installer clamped the sanke couplers to the lines. I gotta go install adapters and cut off 12 oetiker clamps on my knees in a cooler. Darn sankes! the adapters weren't exactly cheap either. PITA! I can probably stuff at least 9 kegs inside though. It's been a pita start to finish.

    On your keg cleaner, how long do you run the pbw cycle and what temp out of curiosity?

    TD
     
  37. Hugh_Jass

    Well-Known Member

    Posted Apr 13, 2013
    Do you have any pictures of the keg cleaner you could post?
     
  38. Phunhog

    Well-Known Member

    Posted Apr 13, 2013
    Have you considered using the plastic sanke kegs? I received a quote that was only about 70 bucks a keg(1/6)
     
  39. yeager1977

    Well-Known Member

    Posted Apr 14, 2013
    Yeah but they are bigger than corny kegs...
     
  40. emjay

    Well-Known Member

    Posted Apr 14, 2013
    Is there a reason you couldn't just include a sanke adapter with corny kegs?
     
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