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Old 12-08-2008, 09:32 PM   #1
HOP-HEAD
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Dumb question...

Is the born on date of a beer the day that the wort was first created, the day it left the primary for a better life in the secondary, or the day it saw the inside of a bottle?

I guess I'd assume the first, but the last might be also viable?

 
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Old 12-08-2008, 09:38 PM   #2
tranceamerica
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Considering these "beers" are usually of the BMC crowd, I'd say "who cares?"

Really, these big breweries have tried to convince the drinking public that "young & fresh" beer tastes better - so they can sell beer that hasn't properly aged. Aging is time that their investment is sitting idle, so they want to minimize the aging time.

Homebrewers know that beer tastes better when it's aged...

But to answer your question - it's probably the date it went into the bottle. That would be the very last point they can stamp a date on it, and in their marketing scheme, younger is better...
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Old 12-08-2008, 09:45 PM   #3
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I recently started to put dates on my labels. I put the date that I brewed the beer, not bottled it. This way, when someone asks me when I brewed my beers that need a good amount of aging, I can just look at the label instead of referring to my software.

 
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Old 12-08-2008, 09:54 PM   #4
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Quote:
Originally Posted by Ryan View Post
I recently started to put dates on my labels. I put the date that I brewed the beer, not bottled it. This way, when someone asks me when I brewed my beers that need a good amount of aging, I can just look at the label instead of referring to my software.
Pretty much where I was going with the question.

 
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Old 12-08-2008, 09:57 PM   #5
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Quote:
Originally Posted by tranceamerica View Post
Considering these "beers" are usually of the BMC crowd, I'd say "who cares?"

Really, these big breweries have tried to convince the drinking public that "young & fresh" beer tastes better - so they can sell beer that hasn't properly aged. Aging is time that their investment is sitting idle, so they want to minimize the aging time.

Homebrewers know that beer tastes better when it's aged...
+1


And they have also convinced the majority of Americans that Bud Light etc is actually "Beer".

Sad but True!
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Old 12-08-2008, 10:25 PM   #6
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Quote:
Originally Posted by HOP-HEAD View Post
Pretty much where I was going with the question.
Well hopefully I was able to help you out then

 
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Old 12-08-2008, 11:05 PM   #7
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Born on Dates are the dates that they are bottled. I know it doesn't make any sense to me, I believe a beer is born the minute you steep!
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Old 12-09-2008, 12:12 AM   #8
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Born on date is only important when you have dead beer (BMC) which is ironic because it should be died on date instead.

Live beer (like we make) improves with time, dead beer decays rather quickly.
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Old 12-10-2008, 01:07 PM   #9
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Quote:
Originally Posted by Nurmey View Post
Born on date is only important when you have dead beer (BMC) which is ironic because it should be died on date instead.

Live beer (like we make) improves with time, dead beer decays rather quickly.
LOL! I think that the born on date is not a bad thing if you drink that beer. Firstly, it's most often used on the yellow fizzy stuff, which it necesarily goign to benefit from aging like bigger beers are.

The biggest benefit, though, is that the consumer is able to see when the beer was bottled, so he can avoid purchasing really old beer from the corner store. Plus, the stores can more easily rotate their stock to help keep really old beer from happening.

I've recently seen a commercial where Sam Adam's owner has gone to stores and checked the dates on the labels and actually bought back the old beer. I think I've seen where they use it in a dunk tank at their company picnic...

Personally, I'm a fan of born on dates, because it lets the consumer know when the beer was bottled, and they can then make an informed purchase.

 
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Old 12-10-2008, 01:46 PM   #10
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Quote:
Originally Posted by Nurmey View Post
Born on date is only important when you have dead beer (BMC) which is ironic because it should be died on date instead.


I'd love to be at the marketing meeting where that idea gets pitched. "Budweiser - the beer that only died very, very recently".
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