Thanks for picking up the magazine and checking it out. Like most things our magazine isn't for everybody and if that's you great. Our magazine has a demographic and a style that isn't what is normal for magazine's about beer. Our goal was simple. Create a fun, entertaining magazine about something I love...beer and get it out to as many new people as possible. To do that we go for more general interest magazines and don't stick to one small segment of the industry.
Obviously people here love home brewing and I enjoy drinking it. Our home brew editor is crazy about it. But we are not a home brewing magazine so those who are at the high end of the HB segment might not look to our magazine for that. Our goal with our HB column is to allow the new readers we get to see that side of beer and offer them a snap shot of it. If they really get in deep they will find alternate ways of getting the information they need, like this website or another magazine, but hopefully retain ours for other purposes.
Our magazine is designed to be a gate way beer. Much like the one beer we all had that made us go craft crazy our magazine is doing that for people that might never have thought about beer other than when ordering and deciding if they want light or regular beer.
I do appreciate you posting here and letting those know about the magazine, even if you say it sucks it lets people think about it and maybe decide for themselves if they want to have an entertaining magazine for the bathroom or coffee table about something they like. And I'll say it again, not everybody will find what we do entertaining or funny, but that's what makes the world so interesting right?
Also we cater to our readers so if one day all our readers said "I want more home brewing articles" we'd make that happen. Until then our formula is one that seems to be working and I'll be a proud daddy by saying our first issue outsold every beer magazine on the newsstand by 2-3 times combined
Thanks for the post and if anybody wants to see some of the articles our website does have articles information and a forum to check out and that is Beer Magazine - Everything you need for all things beer
You can also subscribe if you like to read suck.