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Old 10-16-2008, 08:43 PM   #1
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Default Gearhead Brewery Logo

Here is the first iteration of my brewery logo. It's a little rough and some of the letters don't line up, but it reflects my idea pretty well.

It's much cleaner when shrunk to avatar size.


Thoughts:
  • I'm not a fan of the font. I just used the PowerPoint default. I'd like to hear some suggestions for a good alternative. It needs to be simple, but something more angular would be better IMO.
  • Should I go smaller on the font?
  • What does everyone think of the hole in the gear?
  • Should I axe the shoulders to focus on the head?
  • Any suggestions/critiques?


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Old 10-16-2008, 08:45 PM   #2
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I like having the full profile of the guy, but I would have the brewery name inside the gear, and not on the teeth. Its a little hard to read as is


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Old 10-16-2008, 09:53 PM   #3
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I like it with the lettering in the teeth, but I think it definitely needs more tweaking.

Different font - something blocky and quasi-industrial, fixed-width. Kind of like the old label makers. The ratio of font-size-to-tooth-size needs tweaking too. More negative space in the teeth, less in the main gear body. A background or heavy multilayered border or some combination thereof might help too.

Also, I don't really like the "gearhead guy". But that's just one man's opinion.
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Old 10-16-2008, 09:55 PM   #4
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There is Possibility here like no other logo I've seen.

What about a color scheme more like Yuri has?
All...Steel Looking!
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Old 10-16-2008, 09:56 PM   #5
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Powerpoint? PLEASE tell me you didn't design this in powerpoint!

Good concept, like the idea. However I would go without the big black gear and focus on the head. The bigger gear just seems to serve as a vehicle for the text, and it way overshadows the coolest and most original part of the design (the head).
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Old 10-17-2008, 02:14 AM   #6
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I would reduce the gear body by a little bit, and increase the size of the teeth. It may be an optical illusion but it looks like the gaps are larger then the actual teeth, which makes it look off to me.

As for the font, "Rockwell Bold" may work, as it has pretty uniform lines, I think.
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Old 10-17-2008, 02:48 PM   #7
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I'll try the text on the inside. I'd originally envisioned the teeth as purposefully holding the letters (yes, Kilgore has me dead-on with that one) but maybe that's just too busy. I'll see about turning out a couple different versions, but my graphics skills are pretty weak.

Thanks BigK! I was planning on keeping it simple with the black and white, but a metallic finish wouldn't be bad at all! I'm not sure how I'd apply one; I'd have to move to a different program (Paint ).

I didn't "design" this in PowerPoint but I "assembled" it in PowerPoint and saved it as a jpg.

I think you're right Ego, the gaps do appear to be larger. The gear is just a stock photo, I'll see if I can manage to modify it.
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Old 10-17-2008, 02:59 PM   #8
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I like the gear theme, but you are right about needing a different font...

I use this site to improve my font library. dafont.com

They're free.
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Old 10-17-2008, 03:20 PM   #9
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Ok, rapidfire text modification. I think I'll have to work something out using my home computer to get the text to wrap inside the gear. There doesn't appear to be an application capable of doing that on this one.

Rockwell (no Rockwell Bold on my work computer)


Arial Black


I'm thinking about perhaps running a wrench behind the image to help delineate where "GEARHEAD" and "BREWERY" are separated.
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Old 10-17-2008, 07:20 PM   #10
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My coworker (also a brewer) was playing around with Says-It.com and we turned this out. It's much simpler and it really doesn't match my desire, but it's pretty cool in its own right.


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