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Old 08-09-2008, 08:49 PM   #1
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Default "It takes 30 days to brew Bud"

Budweiser's new ad line is, "It takes 30 days to brew Budweiser, but one taste to appreciate it." 30 days from grinding to drinking? Possible?


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Old 08-09-2008, 08:52 PM   #2
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Is that a source of pride?


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Old 08-09-2008, 08:52 PM   #3
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Not only possible, but quite plausible. They pitch a very healthy dose of yeast, so it ferments quickly and cleanly. A diacetyl rest doesn't take long and may not even be necessary with the large amount of corn/rice. Filtering does wonders to clean the flavor profile, and the "beechwood aging" only lasts a couple of weeks.
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Old 08-09-2008, 09:57 PM   #4
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Do you want to make a good beer or only a mediocre one? 30 days for a mediocre one is no problem, but for a good one.....
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Old 08-09-2008, 10:27 PM   #5
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Quote:
Originally Posted by avidhomebrewer View Post
Do you want to make a good beer or only a mediocre one? 30 days for a mediocre one is no problem, but for a good one.....
that's not always the case. i have a friend that made a vienna lager on a 5 gallon scale in 30 days to try and emulate commercial brew setups. it was fantastic. a LOT of commercial brewers speed up the process.

anchor makes their steam beer in 7 days.

4 days fermentation, 2 days in the bright tank, continuing to ferment and natural carbonation, filtered and in bottles on the 7th day.

i've experimented a bit with filtering and it's really how they get it done.
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Old 08-09-2008, 11:22 PM   #6
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I went on the Budweiser tour when I was in St.Louis this spring. I was surprised when the tour guide said they went from grain to shipping in as little as 28 days.
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Old 08-09-2008, 11:26 PM   #7
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It seems that culturally customers now want the freshest of anything: food, drink, plants,....

This makes sense with the beers since they try to brag about having the "freshest" beer on the market.

Unfortunately, this negatively influences the new beer drinker into thinking the beer is fine no matter how it is tasting at the time.

Patience is a virtue and an opportunity to try something the right way.

This also supports all of the "born on dates" I have heard about but cared little for.
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Old 08-09-2008, 11:30 PM   #8
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What's funny is that I'm not sure if they're trying to say that it's ONLY 30 days or "we put 30 days of work into every bottle". They probably just figure whichever one the consumer thinks is better is how they'll take it.
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Old 08-10-2008, 02:38 AM   #9
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Quote:
Originally Posted by avidhomebrewer View Post
Do you want to make a good beer or only a mediocre one? 30 days for a mediocre one is no problem, but for a good one.....
I can make a good one in 6 days.
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Old 08-10-2008, 04:17 AM   #10
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Quote:
Originally Posted by ChrisKennedy View Post
I can make a good one in 6 days.
Put Up Or Shut Up!

We want a recipe and methodology here!....Pictures would be good too


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