1) NO - Every time you make an add, the temperature drops & the utilization goes down.
2) Won't hurt, but it won't help much.
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk