Why is there a Budweiser ad in BYO mag? - Page 2 - Home Brew Forums
Register Now For Free!

Home Brew Forums > Home Brewing Community > General Chit Chat > Why is there a Budweiser ad in BYO mag?

Thread Tools
Old 06-17-2008, 06:56 PM   #11
Kwanesum Chinook Illahee
ShortSnoutBrewing's Avatar
Oct 2007
Portland, OR
Posts: 3,213
Liked 19 Times on 17 Posts

They've actually been advertising in BYO and other mags for a few years under the radar. HeresToBeer.com is run/owned by AB.

Reply With Quote
Old 06-17-2008, 07:12 PM   #12
Dec 2007
Fort Madison, IA (SE)
Posts: 317
Liked 4 Times on 4 Posts

I think the "Great American Lager" campaign is to get you ready for the "Bud American Ale" campaign coming this fall. Also if I drink a BMC it is an AB product or something they distribute - when I can't find something more interesting that is!

Reply With Quote
Old 06-17-2008, 07:37 PM   #13
EdWort's Avatar
Jul 2006
Bee Cave, Texas
Posts: 11,912
Liked 346 Times on 169 Posts

I'd take their money. The Great American Lager brewed by a Belgian company!

Reply With Quote
Old 06-17-2008, 07:53 PM   #14
May 2007
Cary, NC
Posts: 2,176
Liked 36 Times on 31 Posts

The BMC companies spend a lot of money lobbying lawmakers to keep alcohol taxes low, fight sales restrictions, and generally keep the neoprohibitionists and anti-alcohol religeous conservatives at bay. Do you think Dog Fish Head or Russian River has that kind of clout? Nope. I won't drink BMC beer, but I'm glad they are there and I don't mind looking at their ads.

Primary/Secondary: #133 Scottish 80/-
Kegged: #132 American Wheat
Planned: IPA, Brown, Pale Ale

Reply With Quote
Old 06-17-2008, 08:06 PM   #15
TheJadedDog's Avatar
Aug 2006
People's Republic of Cambridge
Posts: 3,316
Liked 16 Times on 13 Posts

I can totally understand being surprised (I would be too), but magazine profits are based on advertising revenue, not subscription rates. If I was responsible for selling ad space at BYO I would want Bud as a sponsor, they can pay more for premium ad placement and if they get a good response from running the ad they are likely to pay for longer term placement as well.
And now we go AG!

On Tap: Nadda
Primary: Nadda
Planning: Extra Special Bitter

Reply With Quote
Old 06-17-2008, 08:08 PM   #16
CBBaron's Avatar
Feb 2007
Posts: 2,786
Liked 11 Times on 8 Posts

I think it was a poor choice to advertise Bud in BYO as most of those customers are not Bud customers but why wouldn't BYO take the money.

However I do enjoy AB commercials. They are usually the best ones to watch during football season which is the only time I will sit through a commercial.


Reply With Quote
Old 06-17-2008, 08:29 PM   #17
Jan 2008
dallas, tx
Posts: 265
Liked 1 Times on 1 Posts

Originally Posted by Beerrific View Post
Maybe they want to support homebrewers and the beer industry?

They do more than brew bud/bud light. They are part owners of Red Hook. They own distributors that distribute micro/craft brews.
I agree. Their distribution network only helps craft beers that manage to get into it. Also, I believe the ad said something along the lines of "when you're going to drink an american lager make it bud..." or something like that. They're not saying only drink Bud. They are actually recognizing that readers don't usually drink light beer, and saying, when you do...drink ours. Nothing wrong with that.

Reply With Quote
Old 06-17-2008, 08:41 PM   #18
Germey's Avatar
Sep 2007
Rancho Bernardo, CA
Posts: 699
Liked 3 Times on 3 Posts

Originally Posted by Beerrific View Post
Maybe they want to support homebrewers and the beer industry?
Hey, maybe they will release their massive excess of panic bought Czech Hops for sale to craftbrewers!

Reply With Quote
Old 06-17-2008, 08:42 PM   #19
Laurel's Avatar
Jan 2008
Seattle, WA
Posts: 1,499
Liked 11 Times on 9 Posts

But Coors owns Blue Moon.

Reply With Quote
Old 06-17-2008, 08:56 PM   #20
Half-fast Prattlarian
GilaMinumBeer's Avatar
Jan 2008
Posts: 59,757
Liked 7887 Times on 6410 Posts

What difference does it make who advertises in the pages? Do you read BYO for the ad's? Will you stop reading because Budweiser has leaked through?

The real quaestion here is why haven't I gotten my copy yet?

Reply With Quote
Thread Tools

Similar Threads
Thread Thread Starter Forum Replies Last Post
Budweiser MeatyPortion Commercial Brew Discussion 12 11-04-2009 12:26 AM
Anyone ever tried budweiser? IrregularPulse General Beer Discussion 17 02-27-2009 03:11 PM
Well, Thank you Budweiser!!! Laughing_Gnome_Invisible Drunken Ramblings and Mindless Mumbling 30 12-12-2008 04:27 PM
Budweiser clemson55 General Beer Discussion 24 03-03-2008 11:31 PM

Forum Jump