When I first designed (I use that term very loosely) my first few labels, I knew I wanted a consistent look between all the beers so obviously a brewery name and some static graphics were appropriate. Here's the basic concept I followed throughout. The wheat ring and curved top text is the only thing that stays on every label.
The problem is, while I find the drastic involvement of the beer's theme graphics fun, it leaves very little behind as a standalone brewery logo.
On the other hand, I see some of you guys with a very busy and well done standalone logo and I wonder how you integrate it into a beer label (if at all). Can you post some examples of each for me?