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Old 01-21-2008, 03:24 PM   #1
moger777
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I gotta say, I've never been a Budweiser fan but I always thought there advertisements were funny. I'm guessing Budweiser has been taking a beating from Sam Adams and other smaller breweries who are pushing the better ingredients makes better beer line. You can't blame Bud for trying to compete but I find there newest commercials incredibly misleading. They make it sound like there lagers are stored for months of aging. After a bit of research on there website I found that they take 30 days to make there lager. They spend less time on their lager than I do on my ales. I also love how they dog imports on being to dark and overbearing. Obviously they have not heard of Pils-Urquell or any other imported pils. If they wanted to compete in the "good beer" market they should release a beer that does not taste like watered down sake, not mislead people in thinking there beer is a premium beer.
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Old 01-21-2008, 03:31 PM   #2
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Like I said before, I like Rob Riggle...he's a funny bastard on TDS...but the commercials, well, they're shyte. The worst, of course, being the one where the essentially claim that budweiser is better because it's a lager, and it's clear and they have nowhere to hide mistakes and flaws---but darker beers do. I mean, look, light lagers have their place, but now they're just preying on the ignorance of the average joe sixpack.
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Old 01-21-2008, 04:11 PM   #3
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I love the commercial where they show a guy carring a bucket of hops. I couldn't help but think that that bucket contained the hops for the entire brew day at the Bud plant.
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Old 01-21-2008, 04:16 PM   #4
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They use hops in budwieser???
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Old 01-21-2008, 04:19 PM   #5
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Quote:
Originally Posted by shafferpilot
They use hops in budwieser???
yes, the American Light Lager style contains hops. Actually, if I'm not mistaken, they use some kind of hop "extract" rather than whole leaf hops, so the commercial is misleading.
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MOSS HOLLOW BREWING CO.
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.planned:
•Scottish 80/- •Sweet Stout •Roggenbier
.primary | bright:
98: Moss Hollow Soured '09 72: Oude Kriek 99: B-Weisse 102: Brett'd BDSA 104: Feat of Strength Helles Bock 105: Merkin Brown
.on tap | kegged:
XX: Moss Hollow Springs Sparkling Water 95: Gott Mit Uns German Pils 91b: Brown Willie's Oaked Abbey Ale 103: Merkin Stout
98: Yorkshire Special 100: Maple Porter 89: Cidre Saison 101: Steffiweizen '09 (#3)

 
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Old 01-21-2008, 04:25 PM   #6
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I must have seen 5 of these commercials during the games yesterday. Craft brewers critisize BMC brews so it seems fair that they can do the same but, in the end if folks like great flavored ales/lagers they will buy them.

 
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Old 01-23-2008, 01:06 AM   #7
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Those commercials were lame and more annoying that entertaining. Still the facts they presented are completely true. Light lagers are very difficult to pull off and being able to do it consistently across so many breweries is an amazing technical feat.

 
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Old 01-23-2008, 01:22 AM   #8
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If I remember right, they never used to emphasize the style of the beer so much in their advertising, just that it was beer. Now their campaign slogan seems to be "The Great American Lager".

To me it seems like thats obvious proof the craft beer industry is making a name for itself with its hundreds of different styles.

 
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Old 01-23-2008, 02:56 AM   #9
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It is true that light lagers are pretty tough. Hiding DMS and Diacytel doesn't work since there is very little malt and hops flavor to cover it. I'm drinking my version of a premium American lager and thought it was perfect. After it warms up a bit, just the hint of diacytel comes through... darn.
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Old 01-23-2008, 02:57 AM   #10
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My favorite is when they say "Beechwood Aged". Maybe they should explain they use beechwood to speed up the process, not age the beer.
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