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Old 01-19-2006, 08:59 PM   #1
Baron von BeeGee
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You can convince the same people who buy $150 jeans that Peroni is a good beer!:
http://www.11alive.com/news/news_art...?storyid=74840
Perhaps I should be selling $175 jeans with free Moretti instead of pointing it out $$$...

 
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Old 01-19-2006, 09:04 PM   #2
Kaiser
 
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Quote:
Peroni spokesman Chad Wodskow said the beer company pays Bill Hallman for the space. Their idea is that if shoppers see the beer in a cool store, they’ll think the beer is cool.
That's standard American beer marketing for you.

Don't know how good or bad Peroni is though

Kai

 
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Old 01-19-2006, 09:08 PM   #3
Baron von BeeGee
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Pretty bad. I have had Peroni Rosso (~7% I believe) in a pinch, but for the most part Italian beers are to be avoided in favor of Italian wines.

 
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Old 01-19-2006, 09:09 PM   #4
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Peroni is bad. My italian father-in-law claimed that basically ANY american beer was better than ANY italian beer.

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Old 01-19-2006, 09:25 PM   #5
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I guess that there is a reason why Italy is not known for its beers.

Kai

 
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Old 01-19-2006, 10:01 PM   #6
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Yeah, it sucks. I knew there was something wrong with my (ex) brother-in-law when he told me that was his favorite beer. Of course, since it's bottled in green bottles, we may never know how it tastes when it's fresh.

Another funny thing about that article is that the cutline on the picture says that Peroni is on tap, while it is plainly in a bottle.
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Old 01-19-2006, 10:34 PM   #7
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It's a matter of equilibrium that Italian beer is bad. If Italians made good beer as well as good food, wine, and fashion, that would just be totally unfair...
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Old 01-19-2006, 11:18 PM   #8
AllHoppedUp
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Never even heard of Peroni . . . must be one 'uh them 'metrosexual' things.

My jeans cost about $30 . . . my wife, on the other hand, has spent as much as $130 on one friggin' pair of jeans. I think Nordstrom's owes me a couple beers! (I can't complain too much though - homebrewing and fly fishing ain't exactly cheap hobbies!)

AHU

 
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Old 01-19-2006, 11:19 PM   #9
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Quote:
Originally Posted by BlightyBrewer
It's a matter of equilibrium that Italian beer is bad. If Italians made good beer as well as good food, wine, and fashion, that would just be totally unfair...
Imagine if they thought about sports cars too under all that sunshine Blighty....DOH!

 
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Old 01-20-2006, 02:32 AM   #10
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Peroni Rosso - That's the one with the dude on the cover who looks like a mobster godfather, right? I was at the liquor store with the girlfriend and she started laughing about "pepperoni beer" (we were sloshed that night, and just left the pizzaria).
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