Why is there so much hate for Jim Koch and BBC? I mean, the guy and his company have done so much for the craft brew movement as well as the homebrewing hobby. What other company actually spends a lot of their advertising dollars on commercials *specifically* about homebrewing?
And about the post, I think he's talking about the fact that hops give beer depth and complex flavors, as well as a floral aroma. Think about all the different hops and the different tastes/aromas they give off. Wine is usually described by it's delicate tastes and aromas, which I think would be very similar to hops.