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Old 08-13-2013, 11:49 PM   #1
timrox1212
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There is a new brewery that is planning on opening shortly and they are brand new but don't plan on having a taproom. This seems very odd to me. Owner said you can try a small sample of the beer but there isn't a taproom. It just seems very hard for a new brewery to take off when all they sell is growlers and 6 pks.

 
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Old 08-13-2013, 11:52 PM   #2
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Maybe they don't want the expense, licensing issues and labor demands of a taproom.
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Old 08-13-2013, 11:53 PM   #3
SnakeHandlerIIPA
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Up until recently breweries here in AL weren't allowed to have taprooms. No on sight sales were allowed due to some ridiculous law. Now there are several and they are all thriving. Seems like you'd be leaving a ton of money on the table by not having one.

 
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Old 08-13-2013, 11:56 PM   #4
duboman
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Quote:
Originally Posted by timrox1212
There is a new brewery that is planning on opening shortly and they are brand new but don't plan on having a taproom. This seems very odd to me. Owner said you can try a small sample of the beer but there isn't a taproom. It just seems very hard for a new brewery to take off when all they sell is growlers and 6 pks.
If their business plan is primarily distribution only then it makes sense but the successful breweries I know are incorporating tap rooms. Some start without them and gradually grow to have them.

Half Acre in Chicago did not have a tap room for their first year or so iIRC
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Old 08-14-2013, 12:05 AM   #5
campbelldm1
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Philadelphia Brewing Company does not have a taproom. I would love if they did but they don't. They have tours on Saturdays where you are able to sample their beers. Aside from that you can get their stuff by the case or six pack on location or at a distributor. There is a local spot that exclusively has their beers on tap (plenty if others in bottles/cans). They are one of the few I've seen like this though.

 
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Old 08-14-2013, 12:05 AM   #6
timrox1212
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Yea this is in Michigan where every brewery I have ever seen or been to has a tap room. I just thought it was odd. It would just be so hard I get you name out there I would believe.

 
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Old 08-14-2013, 12:57 AM   #7
duboman
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Quote:
Originally Posted by timrox1212
Yea this is in Michigan where every brewery I have ever seen or been to has a tap room. I just thought it was odd. It would just be so hard I get you name out there I would believe.
I agree it is odd, there is a lot of money to be had in a tap room set up as the beer really doesn't have to travel far to make you money as well as all the swag you can sell!
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Old 08-14-2013, 03:06 AM   #8
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It is definitely more profitable to sell your beer retail ($5/pint = ~$550/keg vs $150/keg to a bar or even less to a distributor), but if the owners have real jobs and can't work outside of brewing hours, I guess I could see it. Also, they may be restricted based on their location. Ballast Point Brewing (big and popular) has a location where they can only sell tasters and growlers, but no pints, because of their close proximity to residences, schools, and churches.
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Old 08-15-2013, 06:25 PM   #9
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My buddy's 3bbl brewery distributes 51 products to 28 bars, but makes over 60% of his profit off the 600 SF, 20 tap tasting room hidden in an office park that is only advertised by word of mouth and Facebook invites.

The margins in distribution are pretty low for small scale breweries once you factor in the 3-Tier system. You almost HAVE to have a tasting room if you want to be a profitable microbrewery.
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Old 08-15-2013, 07:48 PM   #10
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O'fallon Brewing in Misery does not currently have a taproom. My dad and I traveled down there to buy beer we can't get in Iowa and decided to stop by the brewery only to discover we couldn't drink their beer! They're expanding to a bigger location in a year or two though...thought that was really odd - a brewery without a taproom.

 
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