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Old 05-23-2013, 01:50 AM   #1
whitehause
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Quick rant,

Was watchin the game and just saw an add where Ice-Cube is hooked up to medical leds trying to be more "Chill" than a Coors light can....W....T....F.

I get the marketing tactic, but really...."our can is better than yours"? Put as much money and research in to your beer, and you won't need to worry about your freakin can.


Rant off.......Thank you.


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Old 05-23-2013, 01:59 AM   #2
kpr121
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Nothing beats the bowtie can. Nothing**


(**Until miller comes out with a vortex can!)


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Old 05-23-2013, 02:03 AM   #3
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Quote:
Originally Posted by whitehause View Post
Quick rant,

Was watchin the game and just saw an add where Ice-Cube is hooked up to medical leds trying to be more "Chill" than a Coors light can....W....T....F.

I get the marketing tactic, but really...."our can is better than yours"? Put as much money and research in to your beer, and you won't need to worry about your freakin can.


Rant off.......Thank you.
I'm pretty sure they put more money and research into their beer than any craft brewer out there.

The problem is that while they brew the light lager style very, VERY well, it's a saturated market with little room for creativity, and any deviation too far from the "light beer" norm will lose the generic everybody's-happy mass appeal they need. So their only edge is their marketing.
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Old 05-23-2013, 02:09 AM   #4
whitehause
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Quote:
Originally Posted by kpr121 View Post
Nothing beats the bowtie can. Nothing**


(**Until miller comes out with a vortex can!)
True.....I guess I just had a problem with an actual person trying to be better than a can.

But yea, it has become the " can/bottle " wars. Vortex, platinum blue, bow tie, changing when the beer is cold, extra hole to pop, 2 "pour" channels....just kills me.

Anyone remembe Mickeys big mouth? Hardest beer to open without spilling EVER.
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Old 05-23-2013, 02:11 AM   #5
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Quote:
Originally Posted by Qhrumphf

I'm pretty sure they put more money and research into their beer than any craft brewer out there.

The problem is that while they brew the light lager style very, VERY well, it's a saturated market with little room for creativity, and any deviation too far from the "light beer" norm will lose the generic everybody's-happy mass appeal they need. So their only edge is their marketing.
Well put. It comes down to business. It is still laughable tho, but maybe we should be focused on the stupidity of the audience these brewers are trying to appease with their can shapes and cold brewed gimmicks...
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Old 05-23-2013, 02:11 AM   #6
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Quote:
Originally Posted by Qhrumphf View Post
I'm pretty sure they put more money and research into their beer than any craft brewer out there.

The problem is that while they brew the light lager style very, VERY well, it's a saturated market with little room for creativity, and any deviation too far from the "light beer" norm will lose the generic everybody's-happy mass appeal they need. So their only edge is their marketing.
this. they aren't trying to steal craft drinkers. they're trying to steal the other Light American Lager drinkers. and they seem to like commercials.
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Old 05-23-2013, 02:13 AM   #7
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and I recall seeing the color change thing when I was in Newcastle England on the Newcastle bottles & pint/half pint glasses. when the star changed color, it was the right temp to drink. that was about a decade ago.
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Old 05-23-2013, 02:17 AM   #8
whitehause
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Quote:
Originally Posted by Qhrumphf View Post
I'm pretty sure they put more money and research into their beer than any craft brewer out there.

The problem is that while they brew the light lager style very, VERY well, it's a saturated market with little room for creativity, and any deviation too far from the "light beer" norm will lose the generic everybody's-happy mass appeal they need. So their only edge is their marketing.
I understand why they do it, it just annoys the hell out of me.

I also know they spend a ton of money, but their mainstay beers have been brewed the same way for years.

I guess I just miss the "our beer is better than yours" , insted of the our can/bottle is better than yours.
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Old 05-24-2013, 09:29 PM   #9
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Money, money, money. It used to be about the beer. Back in the day. The rise to be bigger meant better. We all have, had, will or is falling for a gimmick. Sucks. Glad I don't have cable.

 
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Old 05-24-2013, 10:25 PM   #10
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Isn't "mine is better than yours" basically the exact definition of marketing?


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